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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
You’ve set up your practice Facebook page properly and gained some followers, but it doesn’t seem to be producing many new patients. What’s going on? Setting up a Facebook page, while discounting other online assets, isn’t an effective marketing plan.Continue Reading >
While it may seem like a cause for panic, this is more common than you think. Many chiropractors have been burned by Internet marketing consultants who have used aggressive strategies to “game” the Google algorithm and achieve unearned ranking and authority.Continue Reading >
For years, Google AdWords has enabled advertisers to get their message out above, below, and – up until now – at the side of desktop search results pages. That’s right, Google has officially dumped the pay-per-click (PPC) ads on the right sidebar.Continue Reading >
The Internet is constantly evolving and 2016 is set to be another action-packed year in the world of online marketing. Each year, new technology and new user preferences dictate sweeping changes that either get adopted or thrown out.Continue Reading >