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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.Continue Reading >
In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.Continue Reading >
Over the years, Perfect Patients has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.Continue Reading >
Your website domain is the face of your online presence. It’s also the first impression visitors get of your practice – before they even get to your website. It should be simple to read, simple to say, and simple to remember.Continue Reading >