We are pleased to announce that the new email scheduling feature is live! This enhancement to your service allows you to run more robust email marketing campaigns.
What else is new?
- Option to save an email as a draft
- Updates to the Email Center
3 Practical Reasons to Do PPC
Vying for the top spot on Google isn’t easy. It requires reasonable expectations and a search engine optimization (SEO) strategy that drives long-term results. Alongside SEO, pay-per-click (PPC) advertising is a great way to gain more real estate in the search results. The difference is, with PPC you gain instant access to this real estate.
If you’re reluctant to dip your toes into PPC, here are three reasons why the investment may be worth your while:
1. You only pay when someone clicks
The reason so many chiropractors choose PPC advertising is because they know exactly where their dollars are going. You specify a precise geographic radius, set a budget to control your costs, and only pay when a potential patient clicks on your ad.
2. PPC can show results very quickly
Unlike organic search, PPC gets you search engine visibility the moment you activate your campaigns. You can launch a campaign on Monday and start seeing more website traffic and patient conversions the next day (depending on how much you spend, how well your campaigns are optimized, and other key factors).
3. Great monitoring and testing capabilities
PPC offers low-risk testing for keywords and demographics. You can analyze campaign performance to see what people are clicking on and how much you are paying per click. This allows you to test what’s working and where you may need to improve.
That being said, PPC isn’t easy. There are a lot of moving parts that, if managed incorrectly, could make your campaigns far more expensive and ineffective than they need to be. For example:
- Bidding on keywords that drive qualified website visitors
- Writing compelling ad copy that encourages prospective patients to click
- An integrated campaign that syncs your keywords and ad copy with your website
- Sending visitors to the right page on your website (hint: it’s not your homepage)
- Managing your cost-per-click and daily budget to optimize your investment.
Are You Missing Out on New Patients?
Google’s local search algorithm scans the office hours listed on your Google My Business listing then determines which businesses to display based on who is “open.” This highlights the importance of having accurate office hours on your Google My Business listing.
Moreover, it’s not just about displaying the hours in which you see patients, but the hours in which there is someone there to answer the phone. For example, maybe you don’t take appointments on Thursday mornings, as you dedicate this time for admin work.
Your Google My Business hours should still show that you are “open.” If there’s someone at your office who can answer the phone and set an appointment, your hours should reflect this.
Say that it’s 10:00am on Thursday and a potential patient searches on Google for a chiropractor near them. The potential patient looks at the Google Maps results and scans the listings. Google sees that you are “closed” on Thursday mornings, so your practice is nowhere to be found. You’ve likely lost this patient to a competitor.
Log in to your Google My Business listing and be sure that your office hours show availability any time someone in your office is able to answer the phone.