1.9 billion users visit YouTube every month. That’s half of all Internet users. YouTube is accessible to users in all age demographics. That’s right, someone who has no interest in getting a Facebook account still watches YouTube videos.
If you haven’t considered YouTube marketing for your chiropractic practice, 2019 should be the year. In this post we’ll give some basics on how to create and upload a YouTube video as well as how to promote your video to prospective chiropractic patients.
How to Create a YouTube Video
Depending on the topic of your video, you will need varying levels of production. Most chiropractic YouTube videos can be produced just using your smartphone – along with a few professional tips to take production up a notch.
- Use a tripod
A stable shot will take your videos from amateur to excellent. Start by purchasing an inexpensive tripod like this one that comes with a smartphone mount. This tripod expands to six feet tall which is key since you’ll want the camera to be eye level with the person you are filming. If the person is taller than six feet, then put the tripod on a table and adjust the height until the camera is eye level.
If the camera is taller than eye level, it will make the subject look diminutive. If it’s shorter, then they will seem menacing or overpowering. Appropriate eye level makes your video friendlier and more approachable to the viewer.
- Use a microphone
Terrible audio overshadows the best image quality, editing, and acting. To start with, purchase a simple clip-on lapel microphone and use an adaptor to plug it into your smartphone. The audio will automatically sync with the video when you upload it to your computer.
If you want to take it up another notch (or just prefer not to wear a lapel mic in your videos), then purchase an external microphone that plugs directly into your phone.
- Use natural light
You could purchase a professional light kit with a hair light, key light, and fill light. Or, to keep it simple, you could stand in front of a window with natural lighting. The best lighting in the world is the sun. If you want to film outside, cloudy days actually provide the most even lighting.
- Edit your video
Use simple video editing software on your computer to cut out the bad takes, add in your practice logo, and maybe some text if you want to emphasize a certain point. These little touches will go far on YouTube.
Editing takes practice so don’t be discouraged if the first video takes longer than expected. It will get easier with time.
How to Create a YouTube Channel
Once your video is filmed and edited, it’s time to upload it to YouTube. If you don’t already have a YouTube account, here’s a walkthrough article on how to create a channel with your business name.
In the beginning, your channel will be assigned a random URL. Note that you can (and should!) apply for a custom URL when your channel meets the eligibility requirements:
- Have 100 or more subscribers
- Be at least 30 days old
- Have an uploaded photo as channel icon
- Have uploaded channel art
Treat your YouTube channel like you would your other business social media accounts:
Create an intro video with a little paragraph statement in the description about you and your practice and pin it to your channel.
Create a cover photo
These usually include a note about what types of videos you post and how often or why. (Canva is a great tool for this)
If you want to grow your chiropractic YouTube channel and following, then start by posting once or twice a week.
How to Pick Topics for Chiropractic YouTube Videos
Coming up with a topic for your video is much like coming up with a new blog post idea. Think about what people are searching for online, the questions your patients ask most often, and the expertise you can bring as a chiropractor.
Another idea is to partner with other natural health practitioners in your area. For example, you could come together for a series of videos on how nutrition and chiropractic health work together – complete with meal plan and exercise suggestions.
A great place to start looking for ideas is on social media. Ask your followers on Facebook what questions they have about health and chiropractic or what they would like to see on your YouTube channel.
You could even do this on a Facebook Live video to reach more of your followers. Then post a link to your YouTube channel in the comments so they can see your videos in response.
How to Promote Your YouTube Videos
Hitting “Publish” on your new YouTube video is just the beginning. Don’t let the hours of work creating your video fall flat by not promoting it.
Post your video link on other social media platforms. Include it in your email newsletter. Note: it’s okay to post about your video more than once!
Tip: On Facebook, upload a brief version of your YouTube video (a trailer, if you will) and provide a link to the full video in the post or in the comments. Facebook will promote this post to more of your followers because it is uploaded on their platform.
Create a promotional system so that every time you publish, the video is also shared across your other marketing channels.
YouTube marketing is an exciting element to add to your chiropractic marketing efforts. Video marketing allows prospective patients to get to know you in a whole new way before coming into your office. Not to mention, it’s a powerful tool for building trust.
As part of the 5 Factors of Digital Marketing, YouTube marketing falls under the social media umbrella. If you want to learn more about the other four factors, then download our free eBook, “5 Factors of Digital Marketing Success”.