When was the last time you watched a patient actually find you? Not the moment they walked through your door. The moment before that: the search. For twenty years, that moment looked the same. A patient typed “chiropractor near me,” scanned a list of websites, clicked one, and booked. At its I/O conference in May, […]
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Somewhere in your city right now, a patient with lower back pain just asked ChatGPT for a chiropractor. They got a name. They’re probably already looking at that practice’s website. Was it yours? That question was rhetorical in the past. Now it has a measurable answer, and for most chiropractic practices, that answer is no. […]
Continue Reading →Ask most chiropractors what they think when they hear “AI search is replacing Google,” and the reaction is usually one of two things: a creeping worry that everything they’ve invested in their website no longer matters, or a genuine confusion about what any of this has to do with running a local practice. Here’s the […]
Continue Reading →Think about the last time a patient left you a glowing review. The one who mentioned their sciatica was finally gone, or that they’d been coming back for three years. That review is doing more work than you know. In 2026, your review profile isn’t just a trust signal for prospective patients – it’s one […]
Continue Reading →Open ChatGPT right now and type this: ‘Who are the best chiropractors for lower back pain in [your city]?’ Go ahead. We’ll wait. Suppose your practice came up with your name, your location, and a reason why; that’s a genuine competitive advantage you’ve earned. If it didn’t, you’ve just discovered the most important gap […]
Continue Reading →Google’s most recent core update hit health and wellness websites harder than any other category. 67% of health-related websites experienced ranking declines, and nearly 15% of pages that had been sitting in the top 10 search results completely disappeared from the top 100 altogether. If new patient enquiries have felt quieter lately, this is possibly […]
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