For two years, practice owners have had no official way to answer a simple question: when Google’s AI answers a patient’s question, does your website show up in it? Google has now answered it. On August 31, 2026, Google finished rolling out a new report inside Search Console that shows how often a website appears […]
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Google has quietly rolled out Ask Maps, a Gemini-powered feature that generates real-time answers to patient questions about your practice, pulled from your Business Profile, reviews, photos, and website. It replaces the public Q& A section Google shut down starting late last year. But this isn’t a like-for-like swap: the old Q&A let you write […]
Continue Reading →When was the last time you searched for something on Google versus asking ChatGPT or another AI tool? If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now. Over 500 million people […]
Continue Reading →Google just made AI Search the default, not an option. At its May 2026 I/O event, Google announced that AI Mode is now the default search experience globally and rolled out its biggest search box redesign in over 25 years, built around AI from the ground up. AI Mode has already surpassed a billion monthly […]
Continue Reading →Before a patient ever calls your practice, they’ve already asked Google a string of smaller questions. Does chiropractic care hurt? How many sessions will I need? Is this covered by insurance? Can I see someone without a referral? These questions matter more than most practices realize, and Google just gave us a clear signal about […]
Continue Reading →When was the last time you watched a patient actually find you? Not the moment they walked through your door. The moment before that: the search. For twenty years, that moment looked the same. A patient typed “chiropractor near me,” scanned a list of websites, clicked one, and booked. At its I/O conference in May, […]
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