When was the last time you searched for something on Google versus asking ChatGPT or another AI tool? If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now. Over 500 million people […]
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Google just made AI Search the default, not an option. At its May 2026 I/O event, Google announced that AI Mode is now the default search experience globally and rolled out its biggest search box redesign in over 25 years, built around AI from the ground up. AI Mode has already surpassed a billion monthly […]
Continue Reading →Before a patient ever calls your practice, they’ve already asked Google a string of smaller questions. Does chiropractic care hurt? How many sessions will I need? Is this covered by insurance? Can I see someone without a referral? These questions matter more than most practices realize, and Google just gave us a clear signal about […]
Continue Reading →When was the last time you watched a patient actually find you? Not the moment they walked through your door. The moment before that: the search. For twenty years, that moment looked the same. A patient typed “chiropractor near me,” scanned a list of websites, clicked one, and booked. At its I/O conference in May, […]
Continue Reading →Somewhere in your city right now, a patient with lower back pain just asked ChatGPT for a chiropractor. They got a name. They’re probably already looking at that practice’s website. Was it yours? That question was rhetorical in the past. Now it has a measurable answer, and for most chiropractic practices, that answer is no. […]
Continue Reading →Ask most chiropractors what they think when they hear “AI search is replacing Google,” and the reaction is usually one of two things: a creeping worry that everything they’ve invested in their website no longer matters, or a genuine confusion about what any of this has to do with running a local practice. Here’s the […]
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