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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
About half of U.S. small businesses have a website. But simply having a website isn’t nearly enough if you want a web presence that nurtures existing patients and entices prospective patients to choose you. You need a comprehensive online marketing strategy.Continue Reading >
The goals of most practice websites are to get more website visitors, more interested prospects, and – most important of all – more new patients. The problem is most chiropractors aren’t sure what needs to be done to reach those goals.Continue Reading >
In the February 2017 Perfect Patients WebinSite, we introduce a new email marketing eBook, new trends in the digital marketing world, and advice on how to respond to inquiries through social media.Continue Reading >
To generate a steady flow of new patients, all you need is to capture the top spot on Google. Right? Well, not exactly. Considering that Google is the top source of new patients, rankings are indeed important. But page-one rankings aren’t everything.Continue Reading >