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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Your homepage is your first impression. It’s the reception room to your practice. There are countless strategies for creating a patient-converting homepage. The goal is to encourage prospective patients to stay on your site long enough that they schedule an appointment.Continue Reading >
Are you a new graduate, just getting your chiropractic career off the ground? Have you been in practice for years, and are finally ready to enter the digital space? Either way, buying your first chiropractic website is a big decision.Continue Reading >
In the March 2017 Perfect Patients WebinSite, we outline the launch of the new email scheduling feature, offer some practical reasons to consider PPC, and explain the importance of having accurate office hours on your Google My Business listings.Continue Reading >
“I’ll give you $10 if you give me $100.” That’s marketing. You set aside a budget or sacrifice time in the hopes of retaining and securing more new patients. In the past, this meant buying a yellow page listing. Or spending time and money to design and distribute a postcard.Continue Reading >