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Sending Holiday Emails in the New Year

email-marketing1-270x300We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals.

And referrals are often the best new patients.

One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is a great time to do that. Why?

There are two times per year that people tend think about their health: their birthday and New Year’s (hence the over-crowded gyms in January). Use this to your advantage.

Reactivate your inactive patients by sending them an email at the start of the New Year, encouraging them to focus on their health and alerting them of any promotions you may be running.

The Email Console

Depending on your service plan, you have access to an email console that allows you to send custom marketing emails to your patients right from your website dashboard.

Your console contains a library of email templates, a “tagging” feature that enables you to segment your patients into custom lists, and you can even schedule your emails to be sent at a future date so you can plan your email marketing in advance.

Click here to learn more about the email console.