Subscribe to get our latest posts, news, and promotions delivered right to your inbox.
Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Where is local online search heading? After taking a year off, the latest version of the Local Search Ranking Factors survey has been released and we explore what it means for chiropractic SEO.Continue Reading >
After examining the results of hundreds of chiropractors taking a seven question quiz about their practice website, a surprising trend emerged. Before I share it, and what it means to chiropractors who want new patients from the Internet, consider...Continue Reading >
When it comes to online marketing, you’re never “finished.” Your website must constantly be cared for to maintain its new-patient-pulling power. Below you’ll learn about the service required – before and after launch – to ensure an effective, patient-producing chiropractic website. What Happens Before Launch The online space is competitive, making it important that your […]Continue Reading >
Google or Facebook. Where should you put your new patient marketing dollars? It’s not cut and dry. Many digital marketers pit Google AdWords and Facebook Ads against each other. After all, one must be “better” than the other, right?Continue Reading >