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Latest Post

Don’t Skimp on Subject Lines

Have an exciting new development at your practice? A new special you’d like to offer? Email is an excellent channel to get the word out. So you’ve written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it’s not […]

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Chiropractic Practice Building Tip #5:
Understand the Real Source of New Patients

As you might expect, I get questions on how to build a practice almost every single day, from both clients and non-clients. But before I get into the actionable specifics of the answer I invariably give, I think it's worth offering an important reminder. And that's to become more mindful of the superior portion of the patient's nervous system - the brain.

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Chiropractic Practice Building Tip #4:
Communicate More Effectively with Patients

Most chiropractors were set up to struggle in chiropractic college through the way they learned anatomy, neurology and chiropractic technique. The professor spoke. We took notes. We regurgitated the information back onto the test. And we moved through the system. Out in practice, we make the huge mistake of modeling our chiropractic patient communications after the way we experienced it in educational institutions. And it's not working.

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Digital Marketing for Chiropractors: One-Day Boot Camp!

We’re excited to announce our upcoming Digital Marketing Boot Camp for chiropractors taking place in Chicago and Minneapolis! If you’re confused, overwhelmed, or discouraged by online marketing, or if you simply want to learn how to get more new patients from the Internet, this workshop is for you. Hosted by Perfect Patients co-founder Bill Esteb, […]

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Chiropractic Marketing on Facebook: Do’s and Don’ts

Facebook advertising can be a powerful tool to grow your practice when it is used appropriately and in combination with a complete chiropractic marketing plan. But how do you know if you are doing it correctly? First, let’s make sure you are following the rules. Then, we’ll share a few actionable tips you can use […]

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