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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
As the Internet and online marketing provide chiropractors with more and more new ways to promote their practices, many overlook the fundamentals necessary for growing a practice. Many chiropractors try to figure out the Facebook algorithms and waste massive amounts of energy and momentum in the process. Let’s not forget that the fundamentals have always worked.Continue Reading >
A lot of things have changed in the world of chiropractic website design since we started Perfect Patients. Fads are certainly not exclusive to the fashion world – they appear in the Internet world as well. Rather than sway with the changing tides, we focus on several timeless principles of design to attract new patients to […]Continue Reading >
We talk a lot about chiropractic website design and what makes a website "conversion-friendly," but today we thought we'd show you. Here are five awesome chiropractic website designs along with explanations of how the designs will help the doctors get more new patients.Continue Reading >
What surprises most chiropractors is that they don't actually have the capacity to enlarge their practice. That's why so many chiropractors will launch some new marketing campaign, experience a temporary uptick in their numbers, and then return to their previous patient volume.Continue Reading >