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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Turns out, there’s more to chiropractic SEO than just ranking high on Google. Use the following checklist to find out why ranking #1 on Google may not be bringing in new patients.Continue Reading >
Open to both Perfect Patients clients and non-clients alike, this informative, fast-moving one-day program is designed to get you up to speed. So you can make wiser decisions. So you can avoid wasting your money. So you can better tap into the largest source of new patients using the Internet to find a chiropractor.Continue Reading >
Your practice is a place of healing, but it's also a small business. And you're going to face the same problem all small businesses face - getting customers. So, to get your chiropractic marketing started on the right foot, here are three important factors to consider.Continue Reading >
As you might expect, I get questions on how to build a practice almost every single day, from both clients and non-clients. But before I get into the actionable specifics of the answer I invariably give, I think it's worth offering an important reminder. And that's to become more mindful of the superior portion of the patient's nervous system - the brain.Continue Reading >