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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Since contact information is listed on your website for current and future patients, you can expect to receive a variety of solicitations from reputable, but also (and more likely) scammers. While we use multiple strategies to prevent bots from harvesting your contact details, nothing is foolproof. Recently, doctors have been contacted by those presenting themselves […]Continue Reading >
It’s tempting to go after a bargain, be it at the mall, the car dealership, or when choosing a chiropractic website provider. It’s particularly appealing when you’re not seeing enough new patients; therefore, your marketing budget is tight. But remember – you get what you pay for.Continue Reading >
We created a rewarding referral program to give back to our clients and make it easy for them to share the Perfect Patients experience with their friends.Continue Reading >
Google just released a new feature that is giving local businesses in the U.S. an easy way to showcase all of those hard-earned 5-star Google reviews! Called Small Thanks with Google, it's an easy-to-use platform that automatically creates beautiful high-resolution posters out of your 5-star Google reviews.Continue Reading >