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All Perfect Patients Websites are Now HTTPS

What does this mean and why is it important? The technical explanation: HTTP stands for “hypertext transfer protocol” and it allows communication between a web server and a browser. The concern with HTTP is that the data is not encrypted and could potentially be intercepted by a third party. With the introduction of HTTPS, there […]

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Chiropractic Marketing for the New DC

Your practice is a place of healing, but it's also a small business. And you're going to face the same problem all small businesses face - getting customers. So, to get your chiropractic marketing started on the right foot, here are three important factors to consider.

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Water pouring into glass and overflowing

Chiropractic Practice Building Tip #5:
Understand the Real Source of New Patients

As you might expect, I get questions on how to build a practice almost every single day, from both clients and non-clients. But before I get into the actionable specifics of the answer I invariably give, I think it's worth offering an important reminder. And that's to become more mindful of the superior portion of the patient's nervous system - the brain.

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Chiropractic Practice Building Tip #4:
Communicate More Effectively with Patients

Most chiropractors were set up to struggle in chiropractic college through the way they learned anatomy, neurology and chiropractic technique. The professor spoke. We took notes. We regurgitated the information back onto the test. And we moved through the system. Out in practice, we make the huge mistake of modeling our chiropractic patient communications after the way we experienced it in educational institutions. And it's not working.

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Digital Marketing for Chiropractors: One-Day Boot Camp!

We’re excited to announce our upcoming Digital Marketing Boot Camp for chiropractors taking place in Chicago and Minneapolis! If you’re confused, overwhelmed, or discouraged by online marketing, or if you simply want to learn how to get more new patients from the Internet, this workshop is for you. Hosted by Perfect Patients co-founder Bill Esteb, […]

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