chiropractor reading a blog

Chiropractic Blogging 101: Your Comprehensive Guide

Angela Hockabout

By Angela Hockabout

Published July 24, 2023
Updated August 9, 2023

4 min read

Are you overlooking the most influential tool in your digital marketing arsenal?
A well written chiropractic blog post can be an inexpensive AND effective way to attract more new patients.

Blogging is one way to get an edge on your local competition. It’s an opportunity to show patients AND Google that YOU are THE chiropractic authority in your town.

Read on and discover how blogging:

  • Improves your overall SEO.
  • Shows patients that you’re the local chiropractic authority.
  • Drives more traffic to your website.

Ready to get writing? Download your free copy of 101 chiropractic blog post topics.

#1 Boost Your Chiropractic SEO:

Search engines love fresh, relevant content, and you don’t have to publish a blog post every day to see the benefit.

Start small: Try a few short posts published 1-3 times a month on the following topics:

  • Chiropractic techniques
  • Wellness advice
  • Patient success stories

Every chiropractor has a unique approach. Share yours and it could catapult your practice to the top of your search rankings, ensuring that prospective patients find you first.

💡Tip: Anticipate your patient’s fears, hopes and dreams and share success stories that show exactly how you can help.

#2 Become a Local Chiropractic Expert:

Your blog is a stage to showcase your depth of knowledge and skill in chiropractic care. Writing educational chiropractic articles can firmly establish you as the go-to chiropractor in your area.

Use your blog to highlight chiropractic topics, such as:

  • Spinal health
  • Subluxation
  • Poor posture
  • Proper range of motion
  • Injury care

Share a little bit every month and you’ll end up with content that helps Google see you as an experienced and trustworthy authority.

💡Tip: Use videos, photos and infographics within your posts to make it easier for your patients to see the benefits of chiropractic care.

#3 Educate Newcomers to Chiropractic :

Use your blog as an educational resource to dispel misconceptions, explain treatment safety and efficacy, and emphasize how chiropractic care enhances overall well-being. Show your patients that you truly understand their concerns and empower them to take an active role in their wellness.

💡Tip: Informed patients are likely to be more proactive in seeking and maintaining care. And those patients refer their friends and family.

#4 Keep Visitors Engaged on Your Website:

The more captivating and relevant your blog posts, the more time visitors will spend exploring your site. This can reduce your bounce rate, a key factor that search engines consider when ranking your website.

💡Tip: Link to other relevant blog posts so your visitors get more information and stay on your site even longer.

#5 Enhance Your Social Media Strategy:

Your blog posts can feed your social media channels with engaging content that sends traffic to your website. You have fresh content for social media and more traffic to your website (a good signal to Google) – it’s a win-win!.

💡Tip: Use the blog to share all of your office news and use social media to promote that link to get the most SEO benefit.

#6 Nurture Patient Relationships:

Engage with patients in the comments section whenever you promote your blog post on Instagram, Facebook or Threads. Building these relationships can encourage patient loyalty and translate into more referrals from your patient base.

💡Tip: Only share general educational information. Answer any specific patient health questions privately over a HIPAA approved channel.

#7 Facilitate Patient Referrals:

When your patients find your blog posts valuable, they’re more likely to share them with friends and family. This organic sharing can enhance your practice’s reputation and drive new patient referrals.

💡Tip: Even if your patients say that they were referred by a friend, many of them check your website and your blog before booking an appointment. Another reason to keep it up-to-date!

#8 Personalize Your Practice:

Sharing behind-the-scenes moments, introducing your team members, or discussing why you chose a career in chiropractic can give your practice a human touch, making it more relatable to current and potential patients.

💡Tip: When a patient can see what an office visit would be like for themselves they are more likely to book an appointment. Write a post about the first visit and include photos of your office.

#9 Offer More Calls-to-Action:

Each blog post presents an opportunity for strategic calls-to-action. Encourage readers to schedule a spinal checkup, sign up for your newsletter, or attend a wellness seminar, all while subtly leading them down the path of becoming loyal patients.

💡Tip: It’s not enough just to publish your blog post, promote it to your patient list via email, social media channels and other complementary businesses to get your brand and calls-to-action in front of the most people.

Ready to harness the power of a chiropractic blog for your practice?

Crafting a chiropractic blog might seem challenging, but the potential rewards for your practice are too significant to ignore. And you don’t have to do it alone! The Perfect Patients Premium and Ultimate plans include a dedicated Digital Marketing Specialist to guide your custom content strategy.

Book a Discovery Call today to see if Perfect Patients is right for you. Together, let’s amplify your online voice, draw more patients to your practice, and continue promoting healthier, happier lives.