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Your Power, Your Success: Thriving During a Recession

Randi Grant

By Randi Grant

Marketing Manager

Published April 18, 2023
Updated November 8, 2023

3 min read

Julie Jones head shot

Guest Post By Julie Jones, Chiropractic Team Training & Communication Expert


In these uncertain times, many business owners may be feeling anxious about the future. Within five minutes of tuning in to the news, you’re probably convinced you need to downsize everything to survive the impending recession.

You’re constantly being told that now is the time to manage your cash flow, eliminate unnecessary costs, cut employee hours, and, according to “be prepared because in a recession, everyone struggles financially.”

While some cost-cutting measures may be necessary, I’m here to offer a different perspective.

The fact is many humans are struggling right now.

Which is exactly why this is not the time for you to shrink your practice and downsize your business.

People need the care you offer more than ever right now.

They need your unwavering support, light, and healing.

What you should be doing in a recession is getting grounded in who you are, the gifts you bring to this world, and how you can continue to show up for yourself and for others in love and service.

To shrink yourself and play small because of a recession is to give your power away.

The economy does not determine your success.

You determine your success.

Purpose + Value = Thriving Practice

When you wholeheartedly believe in yourself, are willing to take action, be adaptable and resourceful, be guided and learn, and lead in service to your community, you and your business will thrive.

So instead of focusing on all the ways you could be downsizing, focus on all the ways you bring value to your patients’ lives.

Focus on your purpose. Reconnect daily with your vision for yourself and your practice. Use this as the guiding force (not the news).

You can be a lighthouse in the storm, inviting people to gather for fun, partnering with others, and empowering your patients with tools to navigate the stresses of these times.

  • Focus on your own self-care so you can show up ready to serve the souls in front of you.

  • Invest in your team training and work on your office culture so you have a team that stays with you and builds your business through these times.

  • Talk to your patients and ask them about how chiropractic care has changed their lives. Provide regular opportunities for them to refer their friends and family to you.

Ultimately, we all have a choice to make. We can give away our power and succumb to fear and uncertainty, or we can show up with courage, conviction, and hope.

Let us focus on what we can control, rather than what we cannot, and continue to offer our gifts to the world.


The Power of a Strong Website and Digital Marketing Strategy for Chiropractors

Your website and digital marketing efforts can be powerful tools in offering hope and support to your community as Julie suggests, especially during uncertain times. 

By using your website and digital marketing strategies to share your purpose and vision, you can:

  • Attract new patients who resonate with your message and beliefs.
  • Reach a wider audience and connect with people who may be in need of your care and support.

Here are a few ways you can connect with your audience through digital marketing…

  • Showcase patient success stories and testimonials to build trust and credibility with potential patients.
  • Regularly update your website with informative and engaging content to position yourself as an expert in your field and offer valuable insights to those who visit your site.
  • Offer resources and support through your website, email marketing, and social media channels to provide a beacon of hope and light in the storm, helping people to navigate their challenges with greater ease and resilience.

Your digital presence can be a powerful force for good, helping to uplift and inspire those around you. Is it up to the challenge?

Book a Discovery Call to see how Perfect Patients can help.