Subscribe to get our latest posts, news, and promotions delivered right to your inbox.
Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
In case you haven't noticed, we're researching, shopping and buying more things online than ever before. When we want something, we simply fire up Google - whether shoes, barbecue grills or a health care practitioner. Even those coveted referrals visit your website to "check you out" before becoming a new patient. In other words, these days having an effective chiropractic website is the key to building a thriving practice.Continue Reading >
Chiropractic marketing is about telling your practice story. Showing up authentic to attract like-minded patients. One of the most powerful ways to do this digitally is with high-quality photos on your practice website. And we’re not talking about high-quality stock photos. Prospective patients want to see you.Continue Reading >
Google Analytics provides valuable insight into how your chiropractic website is doing - how much traffic it's getting, how visitors are engaging with your site, and more. While the most important metric to measure when it comes to your website is how many new patients it's producing, it's important to know how to interpret the analytics data to find and correct any roadblocks to new patient conversion.Continue Reading >
Blogging is a great way to add fresh, new content to your website (something Google loves) while sharing your thoughts on topics that are relevant to your practice (something your patients love). Here we will outline some do's and don'ts when it comes to creating blog posts to help you get the most out of them.Continue Reading >