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Identifying Your Perfect Chiropractic Patient

Who is your perfect patient? This may not be something you’ve spent much time thinking about – but it should be. Knowing your perfect patient is key to creating a winning chiropractic marketing campaign. If the only goal of your current marketing plan is to reach anyone who is warmer than room temperature, that could […]

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Recent Posts:

Alternatives to Page One of Google

Alternatives to Page One of Google

It's generally accepted that being at the top of page one of Google for keywords that produce new patient traffic is important. But what about websites for which that isn't feasible? What to do?

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Chiropractic Converts

Chiropractic Converts

The primary focus of ChooseNatural.com is to engage people who don’t yet know that chiropractic can help resolve their health problems.  These potential chiropractic converts represent about 90% of people in your patient drawing area! However, to reach the 10% of people who are already chiropractic converts and simply want to find a new chiropractor […]

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Keywords That Count

Keywords That Count

Without getting too geeky, here’s a brief explanation of the keywords we’re tracking for your Perfect Patients website. We divide the search terms that visitors use to find your site into two basic categories: “friendly” and “stranger.” Friendly keywords usually involve the doctor’s name or the practice name. These are people who are either already […]

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Seven Ways to Enhance Website Performance

Seven Ways to Enhance Website Performance

Unlike a yellow page ad or more traditional forms of marketing in which you trade money for exposure, a website is different. Many tasks can be outsourced to others (the basis of our website service). There are other aspects of a practice website which can only come from the individual practitioner. Here are seven things […]

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