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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]Continue Reading >
Google ranks sites by their "authority." An attempt to fake authority by overt SEO tactics usually ends badly. Especially as Google gets smarter at detecting efforts to circumvent its algorithm.Continue Reading >
Used to be that when contemplating where to situate your practice, you’d look at the amount of space you needed, the cost, length of lease, drive by traffic, ground floor access, signage, build-out costs and the like. Today, there’s a new consideration: Google. Because the Internet is a growing source of new patients, and Google […]Continue Reading >
With each passing day, more and more client websites are being migrated to our spanking new platform. Each page must be recreated and inspected, a painstaking manual task!Continue Reading >
One of the innovations on our new website platform is the new patient survey. When new patients are added as subscribers to your website, you’ll have an option to send a generic welcome message or the survey welcome message. Among other things, the survey welcome message contains a link to a page on your website […]Continue Reading >