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There are several key chiropractic website pages that convert new patients from the Internet. The About Us page is possibly the most difficult one to write. It’s hard to talk about yourself in any setting – especially when website visitors are determining whether or not to book an appointment. Here are a few Do’s and […]
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The modern digital world, social media especially, is constantly changing. Keeping up with the never-ending stream of updates, announcements, and shifts within the digital marketing space can be daunting. Many changes are self-evident. For example, you log into your Facebook account and see a feature you’ve never noticed before. Others might be more complex… A […]
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Google Ads or Facebook Ads? Both platforms can produce new patients, but how can you determine which best place to spend your chiropractic marketing dollars right now? Why Online Chiropractic Advertising Is Important The way we search for answers has drastically changed with the advent of smart phones and social media. Google is seen as […]
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Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation to how your campaigns are performing on a […]
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Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]
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