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3 Social Media Post Ideas

With Facebook’s billion-plus active user base, people now spend more time scanning their newsfeeds than checking their emails. That makes Facebook a powerful medium to communicate with current and prospective patients. Of course, newsfeeds are a cluttered space. Are you standing out from the crowd? Consider these three post ideas to give your Facebook strategy […]

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Growing Your Digital Footprint

SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]

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YouTube vs. Facebook Live

Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]

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YouTube Marketing for Chiropractors:
How to Film and Promote Your Videos

1.9 billion users visit YouTube every month. That’s half of all Internet users. YouTube is accessible to users in all age demographics. That’s right, someone who has no interest in getting a Facebook account still watches YouTube videos. If you haven’t considered YouTube marketing for your chiropractic practice, 2019 should be the year. In this […]

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What to Do About Negative Reviews

Your online reputation. Most practices don’t take it seriously. Until they get stung by that first one-star review. Over 85 percent of patients do online research before scheduling a doctor’s appointment. Further, 79 percent of consumers trust online reviews as much as they’d trust a personal recommendation. So a 2.5-star average rating on your Google […]

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