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Your practice is a place of healing, but it's also a small business. And you're going to face the same problem all small businesses face - getting customers. So, to get your chiropractic marketing started on the right foot, here are three important factors to consider.
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What surprises most chiropractors is that they don't actually have the capacity to enlarge their practice. That's why so many chiropractors will launch some new marketing campaign, experience a temporary uptick in their numbers, and then return to their previous patient volume.
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In case you haven't noticed, we're researching, shopping and buying more things online than ever before. When we want something, we simply fire up Google - whether shoes, barbecue grills or a health care practitioner. Even those coveted referrals visit your website to "check you out" before becoming a new patient. In other words, these days having an effective chiropractic website is the key to building a thriving practice.
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Chiropractic marketing is about telling your practice story. Showing up authentic to attract like-minded patients. One of the most powerful ways to do this digitally is with high-quality photos on your practice website. And we’re not talking about high-quality stock photos. Prospective patients want to see you.
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Google Analytics provides valuable insight into how your chiropractic website is doing - how much traffic it's getting, how visitors are engaging with your site, and more. While the most important metric to measure when it comes to your website is how many new patients it's producing, it's important to know how to interpret the analytics data to find and correct any roadblocks to new patient conversion.
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