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Chiropractic advertising and marketing are often used interchangeably. However, while all advertising typically falls under the marketing umbrella, they are not mutually exclusive. There are a few distinct differences, especially in the digital realm. As we discuss marketing and advertising and traditional versus digital methods, here are 3 questions to ask yourself about each technique: […]
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Digital marketing and chiropractic care are closer related than what it might seem at first sight. Just as chiropractic has its own vocabulary, so too does chiropractic digital marketing. They both may seem intimidating but once broken down are much more relatable and accessible. Let’s break down the topic into a few key terms together […]
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What does this mean and why is it important? The technical explanation: HTTP stands for “hypertext transfer protocol” and it allows communication between a web server and a browser. The concern with HTTP is that the data is not encrypted and could potentially be intercepted by a third party. With the introduction of HTTPS, there […]
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Spam emails have been a common facet of our lives for years now, but recently they have branched out beyond the chain mail and “You’ve won the lottery!” subjects. Supposed SEO companies might try to reach out to you through your website’s contact information proposing to do some sort of link building or claiming the […]
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Looking for ways to improve your chiropractic marketing strategy, but not sure where to start? In this webinar, Bill Esteb will outline 10 ideas you can implement quickly to enhance your practice marketing and start seeing more new patients. This webinar is for you if… You want to get your name out into the community […]
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