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With Facebook’s billion-plus active user base, people now spend more time scanning their newsfeeds than checking their emails. That makes Facebook a powerful medium to communicate with current and prospective patients. Of course, newsfeeds are a cluttered space. Are you standing out from the crowd? Consider these three post ideas to give your Facebook strategy […]Continue Reading >
The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more chiropractors are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]Continue Reading >
Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]Continue Reading >
Google is by far the largest search engine. However, Facebook sees over 1.5 billion searches every day and over 600 million users visit business pages every day. Facebook local search marketing is worth taking seriously. Start by looking for ways to stay ahead of the curve and optimize your social media marketing for local search […]Continue Reading >
Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]Continue Reading >