Google just made AI Search the default, not an option. At its May 2026 I/O event, Google announced that AI Mode is now the default search experience globally and rolled out its biggest search box redesign in over 25 years, built around AI from the ground up. AI Mode has already surpassed a billion monthly […]
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6 July 2026
Google Confirms It’s Investigating Missing Reviews: What This Means for Your Practice
Have you checked your Google Business Profile this week and noticed your review count looks off? You’re not imagining it. Practices across the country, chiropractors included, are reporting reviews vanishing overnight, with some unable to collect new reviews at all right now. The good news: Google has confirmed it’s aware of the problem, and everything […]
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30 June 2026
Google Says This One Thing Makes You 3.2x More Likely to Show Up in AI Search
Before a patient ever calls your practice, they’ve already asked Google a string of smaller questions. Does chiropractic care hurt? How many sessions will I need? Is this covered by insurance? Can I see someone without a referral? These questions matter more than most practices realize, and Google just gave us a clear signal about […]
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18 June 2026
The Chiropractic Websites Converting 5x More Patients – What They Do Differently
Think about the last hundred people who visited your practice website. How many of them actually booked an appointment? If your site is performing like most chiropractic websites, the honest answer is: fewer than four. The average healthcare website converts less than 4% of visitors into patient inquiries – meaning 96 out of every 100 people […]
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11 June 2026
Google Just Announced Patients Can Book Without Visiting Your Website
When was the last time you watched a patient actually find you? Not the moment they walked through your door. The moment before that: the search. For twenty years, that moment looked the same. A patient typed “chiropractor near me,” scanned a list of websites, clicked one, and booked. At its I/O conference in May, […]
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4 June 2026
What the Latest AI Health Data Tells Us About Chiropractic Patients
Somewhere in your city right now, a patient with lower back pain just asked ChatGPT for a chiropractor. They got a name. They’re probably already looking at that practice’s website. Was it yours? That question was rhetorical in the past. Now it has a measurable answer, and for most chiropractic practices, that answer is no. […]
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