Open ChatGPT right now and type this: ‘Who are the best chiropractors for lower back pain in [your city]?’ Go ahead. We’ll wait. Suppose your practice came up with your name, your location, and a reason why; that’s a genuine competitive advantage you’ve earned. If it didn’t, you’ve just discovered the most important gap […]
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Stella Crosti
Stella Crosti
15 April 2026
Google just hit 67% of health websites. Is that why your phone has stopped ringing?
Google’s most recent core update hit health and wellness websites harder than any other category. 67% of health-related websites experienced ranking declines, and nearly 15% of pages that had been sitting in the top 10 search results completely disappeared from the top 100 altogether. If new patient enquiries have felt quieter lately, this is possibly […]
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13 April 2026
The Google Search Console Bug Nobody Told You About
If your Google Search Console impressions looked unusually high over the past year, and your click-through rate seemed strangely low, you weren’t imagining things. And you weren’t doing anything wrong. Google recently confirmed that a logging error had been inflating impression counts in Search Console’s Performance report since May 13, 2025. That’s nearly 11 months […]
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18 March 2026
Google Just Wiped Out 42% of Website Traffic. Is Your Practice Feeling It?
Organic search traffic is down 42% across the web. If you’re a chiropractor relying on Google to bring in new patients, this isn’t a forecast. It’s already happening. Picture this: a potential patient in your area types “chiropractor near me” into Google. Your practice has been around for years. You have great reviews. You’ve invested […]
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11 March 2026
AI Assistants Now Handle 56% of Search Activity – Is Your Practice Showing Up?
The way patients find chiropractors has quietly changed, and most practices haven’t caught up yet. For years, the process was predictable. A patient would open Google, type “chiropractor near me,” and scroll through results until something caught their eye. Your Google ranking, your reviews, your website… that was the game. That game is still being […]
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2 March 2026
3X the New Patients. Same Hours. Here’s Their Secret.
How AI-Powered Tools Are Helping Chiropractic Practices Grow Faster, Without Adding More to Their Plate You’ve built something real. Your Perfect Patients website is live, your practice is showing up in local search, and patients are finding you. That matters, and it didn’t happen by accident. But here’s the question that’s worth asking right now: […]
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