Google’s most recent core update hit health and wellness websites harder than any other category. 67% of health-related websites experienced ranking declines, and nearly 15% of pages that had been sitting in the top 10 search results completely disappeared from the top 100 altogether. If new patient enquiries have felt quieter lately, this is possibly […]
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Stella Crosti
Stella Crosti
15 April 2026
Google just hit 67% of health websites. Is that why your phone has stopped ringing?
Stella Crosti
13 April 2026
The Google Search Console Bug Nobody Told You About
If your Google Search Console impressions looked unusually high over the past year, and your click-through rate seemed strangely low, you weren’t imagining things. And you weren’t doing anything wrong. Google recently confirmed that a logging error had been inflating impression counts in Search Console’s Performance report since May 13, 2025. That’s nearly 11 months […]
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18 March 2026
Google Just Wiped Out 42% of Website Traffic. Is Your Practice Feeling It?
Organic search traffic is down 42% across the web. If you’re a chiropractor relying on Google to bring in new patients, this isn’t a forecast. It’s already happening. Picture this: a potential patient in your area types “chiropractor near me” into Google. Your practice has been around for years. You have great reviews. You’ve invested […]
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11 March 2026
AI Assistants Now Handle 56% of Search Activity – Is Your Practice Showing Up?
The way patients find chiropractors has quietly changed, and most practices haven’t caught up yet. For years, the process was predictable. A patient would open Google, type “chiropractor near me,” and scroll through results until something caught their eye. Your Google ranking, your reviews, your website… that was the game. That game is still being […]
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2 March 2026
3X the New Patients. Same Hours. Here’s Their Secret.
How AI-Powered Tools Are Helping Chiropractic Practices Grow Faster, Without Adding More to Their Plate You’ve built something real. Your Perfect Patients website is live, your practice is showing up in local search, and patients are finding you. That matters, and it didn’t happen by accident. But here’s the question that’s worth asking right now: […]
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2 March 2026
The Company Behind the Fastest-Growing Chiropractic Practices in the World
How AI-Powered Marketing Is Changing the Way Chiropractors Attract New Patients AI won’t replace your practice, but a chiropractor who knows how to use it might. The way patients find chiropractors has fundamentally changed. They search on Google, receive AI-generated answers before ever clicking a link, skim reviews, and make decisions in minutes. If your […]
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