Get to Know the Author

Stella Crosti

About
Stella Crosti

specialists-reviewing-board

Stella Crosti

15 April 2026

Google just hit 67% of health websites. Is that why your phone has stopped ringing?

Google’s most recent core update hit health and wellness websites harder than any other category. 67% of health-related websites experienced ranking declines, and nearly 15% of pages that had been sitting in the top 10 search results completely disappeared from the top 100 altogether. If new patient enquiries have felt quieter lately, this is possibly […]

Continue Reading →
google-building

Stella Crosti

13 April 2026

The Google Search Console Bug Nobody Told You About

If your Google Search Console impressions looked unusually high over the past year, and your click-through rate seemed strangely low, you weren’t imagining things. And you weren’t doing anything wrong. Google recently confirmed that a logging error had been inflating impression counts in Search Console’s Performance report since May 13, 2025. That’s nearly 11 months […]

Continue Reading →
aeo-on-desk

Stella Crosti

18 March 2026

Google Just Wiped Out 42% of Website Traffic. Is Your Practice Feeling It?

Organic search traffic is down 42% across the web. If you’re a chiropractor relying on Google to bring in new patients, this isn’t a forecast. It’s already happening. Picture this: a potential patient in your area types “chiropractor near me” into Google. Your practice has been around for years. You have great reviews. You’ve invested […]

Continue Reading →
ai-chatbot-search

Stella Crosti

11 March 2026

AI Assistants Now Handle 56% of Search Activity – Is Your Practice Showing Up?

The way patients find chiropractors has quietly changed, and most practices haven’t caught up yet. For years, the process was predictable. A patient would open Google, type “chiropractor near me,” and scroll through results until something caught their eye. Your Google ranking, your reviews, your website… that was the game. That game is still being […]

Continue Reading →
woman-helping-new-patient

Stella Crosti

2 March 2026

3X the New Patients. Same Hours. Here’s Their Secret.

How AI-Powered Tools Are Helping Chiropractic Practices Grow Faster, Without Adding More to Their Plate  You’ve built something real. Your Perfect Patients website is live, your practice is showing up in local search, and patients are finding you. That matters, and it didn’t happen by accident. But here’s the question that’s worth asking right now: […]

Continue Reading →
ai-expert-at-summit

Stella Crosti

2 March 2026

The Company Behind the Fastest-Growing Chiropractic Practices in the World

How AI-Powered Marketing Is Changing the Way Chiropractors Attract New Patients AI won’t replace your practice, but a chiropractor who knows how to use it might. The way patients find chiropractors has fundamentally changed. They search on Google, receive AI-generated answers before ever clicking a link, skim reviews, and make decisions in minutes. If your […]

Continue Reading →