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Stella Crosti

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Stella Crosti

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Stella Crosti

9 September 2026

How One Practice Has Kept Winning in a Crowded Market for 10 Years Straight | Inside Dr. Robert’s Streak

In one of the most competitive chiropractic markets in the country, one practice has done something most can’t: keep attracting new patients, consistently, for over a decade. “My website produces new patients consistently, and I’m in one of the most competitive markets in the country,” says Dr. Robert, a Perfect Patients client for more than […]

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specialist-partnership

Stella Crosti

26 August 2026

#10 to #4 on Google in 90 Days: What Actually Changes When You Upgrade From Essential to Premium

If you’re on our Essential plan, you’ve probably wondered at some point: would Premium actually move the needle, or is it just a bigger bill for the same results? It’s a fair question. Upgrading anything – a plan, a piece of software, a service – comes with a quiet worry that you’re paying more for marginal improvement. […]

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chiropractor-folding-arms-in-treatment-room

Stella Crosti

27 July 2026

One Overlooked Website Detail Is Costing Chiropractors Up to 40% in Lost Trust

Quick gut check: when was the last time you actually looked at your own website the way a new patient would? Not the copy. Not the layout. Just the photos. If what’s looking back at you is a generic stock photo of a stranger holding their neck, you’re not alone, and you’re not doing anything […]

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chiropractor-scheduling-appointments

Stella Crosti

21 July 2026

How AI and SEO Filled This Chiropractor’s Schedule: A Waiting List for the First Time in Her Career

When was the last time you searched for something on Google versus asking ChatGPT or another AI tool? If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now. Over 500 million people […]

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ai-recommending-chiropractors

Stella Crosti

9 July 2026

Google Confirmed What Gets a Practice Recommended by AI. Here’s the Short List.

Google just made AI Search the default, not an option. At its May 2026 I/O event, Google announced that AI Mode is now the default search experience globally and rolled out its biggest search box redesign in over 25 years, built around AI from the ground up. AI Mode has already surpassed a billion monthly […]

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google-review-snapshot

Stella Crosti

6 July 2026

Google Confirms It’s Investigating Missing Reviews: What This Means for Your Practice

Have you checked your Google Business Profile this week and noticed your review count looks off? You’re not imagining it. Practices across the country, chiropractors included, are reporting reviews vanishing overnight, with some unable to collect new reviews at all right now. The good news: Google has confirmed it’s aware of the problem, and everything […]

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