Chiropractic Marketing: Top 10 Marketing Ideas for Your Chiropractic Practice
The biggest challenge with chiropractic marketing your practice (i.e. practice promotion and patient education) is finding the time to do it. Spinal screenings, writing patient newsletters, community talks, etc. all consume one of your most valuable resources... time. And even if you can find the time for marketing initiatives now, what about next month and the month after?
The last thing you want to do is experience the 'roller coaster' effect - marketing during a business trough and then discontinuing almost at the top of the crest, creating another trough - a continuing vicious cycle. You need a reliable and consistent marketing plan for your chiropractic practice, and this list will hopefully help you prioritize your chiropractic marketing initiatives:
1. Practice Website
The foundation of any serious chiropractic marketing overture these days is a website. Especially in health care. Research shows that almost half of those surveyed indicated that they consulted the Internet prior to seeing a doctor. And even more revealing, an equal number revealed that they used the Internet afterward to corroborate what their doctor had told them!
Caution! Notice that the most visited sites on the Internet are constantly changing and being updated. That’s why you want a chiropractic marketing service like Perfect Patients instead of the static, site-there-doing-nothing brochureware websites that are sold as a product. A website from Perfect Patients allows you to focus your attention on helping patients while we do all the work.
Here's how we leverage chiropractic marketing to attract qualified new patients, stimulate referrals and increase the amount of time and money patients spend with you:- Custom Design - We'll give your site a unique look.
- Personalized Content - We'll reflect the tone and style of your practice.
- Bi-Weekly Newsletters - We'll send two e-newsletters to your patient base each month.
- E-Learning Curriculum - We'll supply our six-part interactive patient education curriculum.
- Search Engine SEO - We'll optimize your site so search engines index it.
- New Patient Conversion - We'll convert website visitors into new patients.
- Streaming Videos - We'll provide high quality multimedia content.
- Online Paperwork - We'll post your admitting paperwork to save you time.
- Email Console - We'll supply a way for you to email your website members.
- Birthday Emails - We'll send birthday greetings on your behalf.
- Editorial Philosophy - We'll provide a consistent, thoughtful editorial policy.
- Fax Notifications - We'll alert you by fax of any website generated appointments or questions.
- Patient Media Content - We'll supply patient-relevant content.
- Unlimited Support - We'll include ongoing support and resources.
We'll systematically work your practice website so it earns its keep by generating qualified new patients and educating them, increasing retention and referrals. Watch our chiropractic marketing video.
2. Google Adwords
Your Perfect Patients website is optimized to attract people in your local community searching online for a chiropractor. But what about the millions of people who go online to search for solutions for complaints like headaches, neck pain, back pain, scoliosis, sciatica, colic, carpal tunnel and other admitting complaints? Because of the way the Internet works, it’s virtually impossible for a "local" health service provider to effectively optimize their website to attract new patients who search for information on admitting complaints.
A Google Ad Words campaign, targeted to the geographical area of your practice and the admitting complaints you like seeing, is the key. The beauty of this approach is that you only pay when someone clicks on your ad.
3. Yellow Page Listing
Why use the yellow pages? There are still many prospective patients who consult the yellow page directory. And they are ready to make a buying decision. When you're in the yellow pages, you're positioned where some prospective patients want to find you.
Instead of large yellow page ads, the wisdom these days suggests that smaller, in column listing accompanied by the URL to your website is the way to go.
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