SEO and PPC make you findable in Google
You need traffic
Your practice website doesn’t do you any good if no one sees it. That’s why getting traffic to your site is just as important as having a great website design.
There are two ways to get traffic to your practice website:
organic search results
in the ads results
for Organic Traffic
SEO (Search Engine Optimization) is the process of optimizing a website to rank well in the search engines (namely Google). The goal is to build and maintain your website in such a way that it is easy for Google to know where you’re located, what you do, and if they can trust you.
But SEO isn’t done just for the search engines. It’s also important to optimize your website for the people doing the searching. Because ranking well is one thing, but getting someone to click on your listing is another. Plus, Google favors websites that are optimized for real people and what they actually do on your website, and not simply trying to fool their “bots.”
Our team of chiropractic SEO experts
We know how to optimize your website, both on- and off-page, to make sure that you are findable by prospective new patients in Google. From choosing the right keywords to getting you listed on the right directories, our team specializes in optimizing chiropractic websites for the search engines.
Paid Traffic Through PPC
PPC (pay-per-click) advertising is a way to generate new patients quickly through platforms like Google AdWords. With an AdWords campaign, you gain instant visibility on Google by “buying” your way to the top of the search results page for specific keywords that you select. PPC is great for chiropractors who are trying to attract patients from a neighboring jurisdiction, want to jumpstart traffic to their new website while it gains organic visibility, or looking to target patients searching for admitting complaints that are nearly impossible to rank for organically.