How the Internet Puts Patient Education on Steroids!

It may surprise you to learn that effective patient education is what you ask, not what you tell. Let that sink in for a second. Turns out, it’s the act of formulating an answer to a question that produces new connections and patient understanding.

Teach: Rhymes With Preach

Most patient education consists of yakking at patients. At the consultation. At the report. During a regular visit with the patient’s head wedged in the headrest paper. This is classic teaching. Outside, in. Using words as a “drug” to try and change the patient.

Hard work. Repetitious. Ineffective. Worse... it annoys patients.

Certainly, there’s a place for this sort of patient communications. However, if it isn’t accompanied by a Socratic style of questioning, most teaching overtures are ignored. You may have noticed this. Then, along comes the Internet. With the ability to have an interactive exchange with patients on your Perfect Patients website, everything changes.

e-Learning From Perfect Patients

Before you experience interactive e-Learning for yourself, a feature exclusively offered by Perfect Patients, consider the difference between television (passive) and the Internet (active).

If you’ve ever someone staring like a lobotomized zombie at a television screen then you know what happens when you hand feed information to patients. They are rarely engaged. No engagement—no lasting value.

So, we package vital chiropractic principles with a bit of humor and a dash of political incorrectness to create a powerful way of educating patients that’s fun and effective. Notice that the “wrong” answers are where the real learning takes place as we gently coach patients to the more appropriate answer.

Six-Part eLearning Curriculum

The modules below are included with your Standard Perfect Patients website service.

Orientation Modules

New patients generally start here. Try it and be sure to answer the questions incorrectly to see how we truly educate patients on your behalf!



Intermediate Modules

The two intermediate modules deepen patients understanding and provide a great starting point for currently active patients.


Wellness Modules

And the wellness module completes the current series. Start your "once-a-monthers" here.


Enrolling Your Patients as Website Members

You assign where patients begin their e-Learning when you enroll them as members of your website. Emails inviting patients to participate, with a direct link to the next module, are sent about once a week. While this interval can be reduced or increased, experience shows that it produces the best results and greatest patient acceptance.

Expect to get comments like these back from your patients:

"I have learned so much about how my body works. Thanks!"
"I enjoyed the quizzes and I did learn some things."
"I have learned so much. Thank you for caring."

When your Perfect Patients website is equipped with our exclusive e-Learning, not only does it educate patients, it does it when the patient is at home and without you having to lift a finger!

100% Patient Compliance

Will every patient participate? Of course not. Yet, the most common feedback among patients who do, is that they’re often surprised by how many questions require two and three attempts before getting the correct answer.

When you hear this type of feedback from your own patients, you’ll know that true patient education has occurred and that you’ve created a more powerful referral ambassador for your practice.

Get Started Today!

Ready to upgrade your current website and educate patients using state-of-the-art e-Learning? Then, download our Service Agreement, print it out, sign it, fax it back to us and let us truly educate your patients!


  • Doctor's Picture

    “ We average 5 new patients a month from our website. And patients regularly comment on how great our website is. ”

    Dr. Marisa Lisle

  • Doctor's Picture

    “ Most of my NP's are coming from my website. I've even reduced my phone ad to a 1/4 page. ”

    Dr. James Holding

  • Doctor's Picture

    “ We love our website and the new Make an Appointment feature is producing 4 — 5 new patients a month. ”

    Drs. Kirk and Lucia Petheram

  • Doctor's Picture

    “ I continue to get more new people into my practice from the Internet than ever before. I am truly amazed! ”

    Dr. Chuck Fulanovich

  • Doctor's Picture

    “ I absolutely love our new website! I have never seen a chiropractic website so extensive and so well done. ”

    Dr. Lori Kalie

  • Doctor's Picture

    “ Our patients love our website! The ability to email the entire patient base with a few keystrokes is brilliant. ”

    Dr. David Bush

  • Doctor's Picture

    “ Our Perfect Patients website is doing wonders for our practice. Last week it generated 8 new patients! ”

    Dr. Mark Maher

  • Doctor's Picture

    “ Bottom line, the site attracts new patients! Any doctors on the fence about signing up, call me. ”

    Dr. Michael T. Ryan

  • Doctor's Picture

    “ Since launching the website, our long-standing new patient average has jumped from 9 to 12 a week. ”

    Dr. Ken Stewart

  • Doctor's Picture

    “ New patients from my website have read about me and show up more like referral patients! ”

    Dr. Tim Swift

  • Doctor's Picture

    “ Several lapsed patients rescheduled and commented on my new website. It's definitely prompting reactivations! ”

    Dr. Mike Wise

  • Doctor's Picture

    “ In addition to the patient education benefits, our new website produces at least a few new patients each month. ”

    Dr. Denise Rassel

  • Doctor's Picture

    “ Last month, 4 new patients found us through our website. Our yellow pages ad produced just 1 new patient! ”

    Dr. Russ Derhak

Video Demo