Patient Media Expert Chiropractic Content
With over a quarter century of experience communicating chiropractic to patients, content from Bill Esteb is a guarantee of accuracy, simplicity and patient appeal.
"I watched as other companies rushed into the website business," says Esteb. "But I waited until a website could be justified as a business tool, not just a high-tech novelty. When I teamed up with my Australian business partner Steve Anson, I made it clear that any offering of Patient Media content had to meet several criteria."
Interactivity – Brochureware wasn’t going to cut it. For years I’ve known that true education comes from asking questions, not preaching.
Visual – Producing a sea of words is easy. But today’s patient and prospective patient have grown up in a visual culture. The website must use pictures. Lots of pictures.
Personalized – Modifying the text to match each practitioner’s view of chiropractic is difficult with the printed word. A website using Patient Media content must accurately reflect each chiropractor’s philosophy.
New Patients – A website must help get and perhaps more importantly, keep new patients. It must be accountable for changing the symptom-treating beliefs of our culture and compel people to try chiropractic.
"We can do that," replied Steve.
And the process began, converting content originally written for print media, into something suitable for the Internet. Perfect Patients websites feature chiropractic videos from Patient Media and for higher quality in-office convenience, use the chiropractic DVDs from Patient Media.
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