“Investing” in online marketing isn’t just a matter of how much time or money you put into it. Maybe you run your campaigns in house. Maybe you’ve hired a web marketing company to run campaigns for you.
Continue Reading →Get to Know the Author
Brian Koenig
16 November 2015
7 Components of a Successful Chiropractic Newsletter
Are you sending a monthly chiropractic newsletter? If you are, you know just how valuable they are for patient retention and engagement. Adding a newsletter to your task list may seem like a colossal assignment. But publishing a monthly newsletter offers two critical benefits for your practice: improved patient retention and new patient growth.
Continue Reading →Brian Koenig
29 October 2015
How Mobile Responsive Design Caters to the Patient
By now, you’ve probably heard about the importance of responsive design for your chiropractic website. After all, over 50% of website visits are now coming from mobile phones or tablets. But what does it really mean to have responsive design?
Continue Reading →Brian Koenig
19 October 2015
2015 Chiropractic Scholarship Award: We Have a Winner!
Thank you to all students who applied for the 2015 Perfect Patients Chiropractic Scholarship. Earlier this year, we gave aspiring chiropractic students a chance to submit a 500-word essay for a chance to win a cash scholarship.
Continue Reading →Brian Koenig
1 October 2015
Why Page One Rankings Aren’t Everything in Chiropractic SEO
If you’ve considered hiring a web marketing service, or even doing the marketing yourself, you’ve probably heard about search engine rankings. You might have received solicitations from chiropractic SEO companies about the importance of achieving “page one rankings.”
Continue Reading →Brian Koenig
24 September 2015
Infographic: Get New Patients from Your Practice Website
When it comes to getting new chiropractic patients from the Internet, the basic design of your website is only the first step. There is an art to developing and maintaining a successful practice website. Search engine optimization must properly be integrated. Your overall design must be optimized. Quality content must tell prospective patients who you […]
Continue Reading →