Email marketing. It’s one of those things many know they should be doing, but most don’t know where to start. What makes a good email? How do I get people to open it? What should I even say in the email? That’s why we’ve created this email marketing cheat sheet just for chiropractors. Now you […]
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17 November 2017
Why You Need to Email Your Patients this Holiday Season
We talk a lot on this blog about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals and referral patients are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. […]
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8 November 2017
Identifying Your Perfect Chiropractic Patient
Who is your perfect patient? This may not be something you’ve spent much time thinking about – but it should be. Knowing your perfect patient is key to creating a winning chiropractic marketing campaign. If the only goal of your current marketing plan is to reach anyone who is warmer than room temperature, that could […]
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18 July 2017
Timeless Chiropractor Web Design Principles
A lot of things have changed in the world of chiropractic website design since we started Perfect Patients. Fads are certainly not exclusive to the fashion world – they appear in the Internet world as well. Rather than sway with the changing tides, we focus on several timeless principles of design to attract new patients to […]
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11 May 2017
Study Reveals 5-Star Reviews Essential to Chiropractic Marketing
If you could increase your new patient inquiries by 25%, would you? A new study by Bright Local on the impact of online reviews on consumer choices reveals how you might be able to do just that. You just need to focus as much attention on your online reputation as you do your real-world reputation. […]
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14 March 2017
The Perfect Website Homepage
Your homepage is your first impression. It’s the reception room to your practice. There are countless strategies for creating a patient-converting homepage. The goal is to encourage prospective patients to stay on your site long enough that they schedule an appointment.
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