Search engine optimization is a critical component of any successful, long-term digital marketing strategy. But it takes time. It’s a long-game to keep your website visible and ahead of your competition in the search engines. So what do you do if you need patients now? The answer is Google Ads. Google’s pay-per-click (PPC) advertising platform, […]
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8 June 2020
3 Easy Steps to Reactivate Chiropractic Patients Today
No matter what’s going on in the world, your community, or your individual practice, there are always patients that need re-engaging. Whether it’s fear or they’re simply out of their normal routines, some patients haven’t been coming in for regular care and it’s time to bring them back. These three specific strategies will re-engage your […]
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16 March 2020
The Top 5 Ways to Get More Chiropractic Patient Referrals
We spend a lot of time talking about the best ways to get new patients. And while there are a lot of digital marketing strategies you can (and should) be implementing to generate new patients, one of the best ways to get quality new patients who turn into loyal returning patients, is through referrals.
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10 July 2019
How to Recognize a Google My Business Scam
If you’ve received a phone call or email that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam. Since contact information is listed on your website for current and future patients, you can expect to receive a variety of solicitations from reputable, but also (and more likely) […]
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5 June 2019
The Experimentation Never Ends
If you use Google Analytics, you know how visitors arrive at your website. But do you know how potential new patients behave once they get there? While you may be monitoring high-level website analytics, you’re probably not paying attention to on-page behavior patterns. Basic Google Analytics doesn’t reveal that kind of data. Conversion optimization technology […]
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22 May 2019
Do Patients Engage with Your Emails?
It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is often […]
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