It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is often […]
Continue Reading →Category Archives: Email Marketing
Email is the continuation of the conversation with your patients and the start of the conversation with prospective patients. With that spirit in mind, here are a few things to avoid and what to do instead in your email marketing.
Continue Reading →Email marketing. It’s one of those things many know they should be doing, but most don’t know where to start. What makes a good email? How do I get people to open it? What should I even say in the email? That’s why we’ve created this email marketing cheat sheet just for chiropractors. Now you […]
Continue Reading →We talk a lot on this blog about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals and referral patients are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. […]
Continue Reading →Do you know the lifetime value of your patients? It’s not based on just a handful of appointments. The lifetime value of a patient relies on two things: patient retention and referrals.
Continue Reading →When it comes to marketing your practice, getting new patients may be a priority. But it’s not your only priority. Happy, engaged patients are the keys to practice growth and sustainability. Email marketing is a great way to promote these goals.
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