Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract sports chiropractic patients who live within commuting […]
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28 March 2019
When Your Chiropractic Google Rankings Landslide
Monitoring your Google rankings can be stressful. In the course of a week, you could see them go from two to four to three and then back to two. What’s causing these fluctuations, and is this normal? First of all, yes. It’s normal to see small changes in rankings – especially over the course of […]
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27 March 2019
Growing Your Digital Footprint
SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]
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18 March 2019
YouTube Marketing for Chiropractors: How to Film and Promote Your Videos
1.9 billion users visit YouTube every month. That’s half of all Internet users. YouTube is accessible to users in all age demographics. That’s right, someone who has no interest in getting a Facebook account still watches YouTube videos. If you haven’t considered YouTube marketing for your chiropractic practice, 2019 should be the year. In this […]
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20 February 2019
Facebook… It’s Also a Search Engine
Google is by the far the largest search engine. No other platform comes close. However, social networks like Facebook are underestimated for their search engine abilities. Prior to 2013, Facebook’s search function only returned results based on existing pages. There wasn’t much logic in the algorithm. Then the network made refinements. It took pages, categories, […]
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13 February 2019
Don’t Skimp on Subject Lines
Have an exciting new development at your practice? A new special you’d like to offer? Email is an excellent channel to get the word out. So you’ve written your email and scrutinized each sentence. Now you just need to add a subject line. You plug something in and hit the send button. Wait… it’s not […]
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