Category Archives: News

Who Is Vortala?

From time to time you may encounter an email link or a mention of “Vortala.” That’s us! Vortala is the parent company of Perfect Patients. The word Vortala is derived from the word “vortal” which is defined as a “vertical industry portal.” Vortals typically provide information and other services that educate users in a specific […]

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8 New Email Templates

Easily contact patients throughout the year and extend holiday wishes with our 15 new email templates.

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Google No Longer Providing Keyword Data

We woke up the morning of September 24 to a new era in website SEO. That’s when Google began hiding all of the terms used by searchers to find websites. This is a major shift. It dramatically alters the SEO landscape for anyone who has a website. A while back Google began encrypting (hiding) the […]

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Why Am I Here? What Do You Want Me to Do?

No, these aren’t the questions pondered by monks sitting in silent meditation! These are the questions we imagine when designing your practice website.

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Google’s Randomized Results

Growing evidence is emerging in the SEO community about a new technique Google is using in an attempt to discourage manipulation of their search of results…

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Product Vs. Service Smackdown!

As the professional practice website industry has matured over the years, several distinctions have emerged. The first, and probably the most significant is the difference between a website product and a website service.

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