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Who Is Vortala?

Who Is Vortala?

Bill Esteb

By Bill Esteb

Published June 24, 2014

Vortala and Smile Marketing logosFrom time to time you may encounter an email link or a mention of “Vortala.” That’s us! Vortala is the parent company of Perfect Patients.

The word Vortala is derived from the word “vortal” which is defined as a “vertical industry portal.” Vortals typically provide information and other services that educate users in a specific industry. In this case health care.

Vortala has recently launched its dental website service offering under the banner of Smile Marketing. (If your dentist needs a high performance website provided as a service, direct him or her to In the coming year Vortala will be entering the optometric vertical through and the veterinarian vertical through the branding.

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