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Vision & Values:
The Heartbeat of Our Team

Chiropractic Advocates
With a Unified Vision

We believe in the profound impact that chiropractic care can have on individuals and communities, and it is that shared belief that has shaped our company vision, mission, and values.

A fully remote workforce since 2006, we currently have team members in nine different countries spanning ten time zones. Despite the distance, the Perfect Patients team remains closely knit, unified by a shared mindset.

remote coworkers


“To create a healthier world.”

  • We imagine a world in which people learn the truth about the nature of health and are inspired to make healthier choices.
  • We acknowledge that health is optimum physical, mental, emotional and spiritual well-being.
  • We leverage our digital marketing expertise to empower our people, practices and patients towards a healthier world.
  • We encourage our team to prioritize their wellness, able to inspire themselves, their team and their clients.


“To grow people and practices.”

We strive to attract those with a growth mindset who seek to become the best version of themselves.

Grow People – We provide encouragement, resources and support for team members and their families. We recognize that our company can grow and create greater opportunities for all of us only as our people grow.

Grow Practices – We provide the platform, expertise and creativity to help grow the practices of our customers. We seek partnerships with our customers and recognize that we succeed only as our customers succeed.


Values: Who We Seek to Be

Here are some of the principles we attempt to live out in our service to you and each other. We don’t always hit the mark, but it’s our aim to embody these values:

TRUST – Tell the truth. Even if it’s difficult or puts ourselves in a less-than-favorable light. Do what you say you’re going to do. Be open and available during difficult conversations.

GROWTH – We’re committed to personal and practice development. We seek to become the best version of ourselves. As we grow, our clients grow. Growth is a sign of life.

LEADERSHIP – We enroll others and support them in their pursuit of greater achievement. We use our influence and resources to create the hope of a better tomorrow.

Bill Esteb and team
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SERVICE – Serving others is amongst the highest of callings. It’s a way of adding value to others. Ultimately, service is an act of love.

REMARKABILITY – We aim to meet or exceed expectations, which begins by first “owning” our customer’s problem. We tend to under promise, but over deliver.

LEGACY – We make decisions and take action based on their long-term, eternal significance. We look for win/win solutions. We endeavor to create meaningful relationships.

GOLDEN RULE – We desire to be mindful of this universal principle in everything we say and do. We strive to extend respect, dignity and grace by loving our neighbor.

Charities We Support