Email Marketing
An easy-to-use email console and prewritten campaigns make it simple to implement an email marketing strategy that keeps your practice top of mind.
Our Strategy
Regularly emailing your patients with relevant health info, practice updates, holiday greetings, and occasional office specials helps you stay connected in a personal, consistent way. It encourages regular visits, supports reactivations, and often leads to more referrals, because patients remember you when they (or someone they love) need care.
With Perfect Patients Premium and Ultimate digital marketing services, we send several custom email messages to your patients on your behalf. You’ll also have an email marketing console built into your website so you can run targeted campaigns anytime, plus pre-written templates you can use right away (with new templates added monthly).
Monthly Chiropractic Newsletters
Monthly newsletters are a proven way to educate patients, reactivate inactive ones, and keep your practice at the forefront, without sounding pushy. The only downside is the time it takes to create them.
With your Perfect Patients website service, your monthly practice newsletter is written for you and sent automatically to your patient list. You receive a preview ahead of time to review and approve, and newsletters go out the first week of every month on the business day you choose. If a theme doesn’t fit your brand, you can skip that month or turn newsletters off anytime.
Your newsletter is also coordinated with your website branding for a consistent look and feel. And inside your Email Center, you can see how many emails were delivered, how many patients opened them, and how many clicked through to your website; helpful insight you can use to guide future campaigns.
Why You Should Email Your Patients
Email marketing for chiropractors is one of the most practical ways to keep patients engaged with your practice while supporting their desire for better health. It helps you extend your message beyond the office and stay connected in a way that feels natural and helpful.
Automated Emails Sent on Your Behalf
Adding a new patient to your website as a subscriber can enroll them in email communications, such as:
- Practice newsletter: a monthly wellness email crafted by our writers to educate and remind patients to schedule their next visit.
- Birthday emails: a thoughtful annual message that helps patients reflect on their health and prioritize their care.
- e-Learnings: a 6-part online education series for new subscribers that teaches key chiropractic principles with a light touch of humor.
Custom Emails Written Just for You (Premium + Ultimate)
If you want a more active email strategy, Premium and Ultimate plans include custom email marketing created with your dedicated Digital Marketing Specialist. You can promote blog content, new-patient specials, events, services, and more to keep your patients connected to your practice between visits.
Common campaign ideas include:
- Share the latest news: send blog posts to your patient list to boost website traffic and support SEO.
- Promote specials: make sure patients actually hear about service or product offers.
- Highlight events: build attendance with invites and reminders, then follow up with a thank-you email.
- Strengthen your connection: check in, share seasonal messages, and stay present in your community.
Email Marketing Console
Personalization is what makes email work. With the Perfect Patients email marketing console, you can segment patients into targeted lists using tagging, so your messages feel relevant and timely.
Want to invite migraine patients to a headache workshop? Tag subscribers with “migraine” and send a targeted email in minutes. Promoting a massage special for your new therapist? Tag patients who have expressed interest in massage and reach them with a few clicks.
Simple tools, consistent communication, and helpful content; everything you need to keep patients engaged and coming back.