AdWords Case Studies
Take a look at how our clients are using our AdWords service to generate more new patients from the Internet!
In a small town, just outside of Mesquite, Texas, Dr. Gary Johnson’s practice was getting very few patients before using Google AdWords. After redesigning his website, we launched an AdWords campaign to target his ideal patients.
Using general chiropractic-related keywords and symptom-based keywords such as carpal tunnel and plantar fasciitis, his practice is now attracting patients for a range of services.
- Ad position: 1.7
- Click-through-rate: 2.29% (national average: 1.79%)
- Conversion rate: 21.69%
Le Roy Chiropractic
Serving chiropractic patients in La Quinta, California since 1985, Dr. Larry Le Roy had a difficult time getting exposure in towns surrounding his jurisdiction. Residents typically migrate to La Quinta for various services, but until partnering with Perfect Patients, Dr. Le Roy was unable to reach them.
Through our AdWords campaigns, he is now gaining new patients from these neighboring jurisdictions. We dramatically increased his exposure in these surrounding areas, and prospective patients are responding very well to his ads.
- Ad position: 1.9
- Click-through-rate: 2.79%
- Conversion rate: 21.88%
- More new patients from neighboring jurisdictions
South Bay Wellness Center
Located in San Jose, California, South Bay Wellness Center is in a very competitive jurisdiction. General chiropractic-related keywords are out of the budget, in many cases, exceeding $10 per click.
There is a high volume of search activity in his area for sciatica pain, so we focused on keywords related specifically to those symptoms. This approach has attracted qualified website visitors that are converting into a steady stream of new patients.
- Ad position: 1.5
- Cost per click: $3.86
- Ads converting new sciatica patients
Practicing in Orlando, Florida, Kirkman Chiropractic suffers from a highly competitive online environment. To narrow the scope, we launched a targeted campaign to attract patients with sciatic pain.
General chiropractic-related keywords were costly, so we narrowed the campaign to target prospective patients suffering from more specific symptoms. This allowed us to get more clicks at a much lower price point – and, consequently, more patient-ready website visitors.
- Cost-per-click: $3.97
- Conversion rate: 14.26%
- Significant campaign cost reduction