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Stella Crosti

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Stella Crosti

google-reviews

Stella Crosti

16 October 2025

Important Changes to Google’s Review Policy: What Chiropractors Need to Know

Google has significantly tightened enforcement of its review policies, and the changes could impact how your chiropractic practice collects patient feedback. Understanding these new rules is essential for protecting your hard-earned online reputation and Google Business Profile. If you’ve been asking patients for reviews at checkout, offering incentives for feedback, or using in-office tablets for […]

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man-with-ai-bot

Stella Crosti

16 October 2025

How AI-Powered Differentiation Can Help You Attract More Ideal Patients

Picture this: A potential patient searches “chiropractor near me” and finds ten practices within a five-mile radius. They click on three websites, and each one says the same thing: “We treat the whole person,” “We’re family-oriented,” and “We truly care about our patients.” So how does this person decide? Often, they don’t. They get overwhelmed, […]

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digital-marketing-analytics

Stella Crosti

11 September 2025

What to Look for in a Digital Marketing Agency and Web Design Company for Your Chiropractic Practice

When it comes to choosing a digital marketing partner, chiropractors often wonder if switching providers will bring them better results. A new company may advertise flashier designs, bold promises of more patients, or premium-sounding packages. But before you uproot what’s already working, it’s worth asking: Is the grass really greener on the other side? The […]

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ai-robot-pointing

Stella Crosti

11 September 2025

GEO: The Next Evolution in AI Search for Chiropractors

Search is changing — again. Not long ago, being found online was all about Google rankings. Patients would type “chiropractor near me” or “chiropractic for back pain” into the search bar, and the clinics that invested in SEO came out on top. But today, there’s a new player: AI-driven search. Patients are turning to tools […]

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lady-smiling-on-phone

Stella Crosti

20 August 2025

The High Cost of a Missed Call: Why Chiropractors Can’t Afford to Let Patients Go to Voicemail

The High Cost of a Missed Call: Why Chiropractors Can’t Afford to Let Patients Go to Voicemail Picture this: a potential new patient is scrolling through Google, finds your chiropractic website, and decides to pick up the phone. They’re in pain, they’re ready to book, and they’re reaching out for help. But no one answers. […]

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