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Stella Crosti

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Stella Crosti

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Stella Crosti

20 August 2025

The High Cost of a Missed Call: Why Chiropractors Can’t Afford to Let Patients Go to Voicemail

The High Cost of a Missed Call: Why Chiropractors Can’t Afford to Let Patients Go to Voicemail Picture this: a potential new patient is scrolling through Google, finds your chiropractic website, and decides to pick up the phone. They’re in pain, they’re ready to book, and they’re reaching out for help. But no one answers. […]

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Stella Crosti

26 June 2025

Google’s AI Search Update: What Chiropractors Need to Know to Stay Visible

Have you noticed Google looking different lately? You’re not imagining things. Google has rolled out AI-powered search results that are fundamentally changing how patients find chiropractors online. Instead of the traditional list of 10 blue links, Google now often provides AI-generated summaries at the top of search results. These “AI Overviews” pull information from multiple […]

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Stella Crosti

11 June 2025

The Chiropractor’s Guide to HIPAA – Compliant Responses to Online Patient Reviews

Chiropractors can confidently respond to online patient reviews while staying HIPAA compliant by using general, respectful language and redirecting sensitive conversations offline. This guide offers practical tips and ready-to-use templates to help protect your practice and build trust with prospective patients.

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