When someone searches “chiropractor near me” on Google, your website either shows up or it doesn’t. And that outcome isn’t determined by luck, last-minute tweaks, or a consultant’s monthly report. It’s determined by decisions made months earlier, when your website was being built. This is why, at Perfect Patients, we always build the website ourselves. […]
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19 January 2026
From Pain to Appointment: How SEO and AI Shape the Modern Chiropractic Patient Journey
For most patients, the decision to see a chiropractor doesn’t happen on a whim. It begins with discomfort that disrupts daily life: a persistent lower back ache, neck stiffness that won’t subside, or an injury that’s slowly eroding their quality of life. Along with that, physical pain comes emotional uncertainty: worry about what’s wrong, anxiety […]
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10 December 2025
Is Your Website Quietly Turning Away New Patients?
Here’s an uncomfortable truth: nearly 75% of people judge your credibility based on your website alone. That split-second impression, formed before they even read a word, can mean the difference between a booked appointment and a missed opportunity. And the most frustrating part? You’ll never know when it happens. We talk to chiropractors every week […]
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20 November 2025
How AI Is Filling Chiropractic Waiting Rooms: Inside Dr. Sarah’s 200+ Visits a Week
When was the last time you searched for something on Google versus asking ChatGPT or another AI tool? If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now. Over 500 million people […]
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12 November 2025
Zero-Click Search for Chiropractors: How to Stay Visible in 2025
Something significant is happening in search, and if you’ve noticed fewer website visits despite stable rankings, you’re not imagining it. AI Overviews, instant answers, and map results now dominate the top of Google’s search results. Patients are getting the information they need without ever having to click through to websites. For chiropractors competing for new […]
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16 October 2025
Important Changes to Google’s Review Policy: What Chiropractors Need to Know
Google has significantly tightened enforcement of its review policies, and the changes could impact how your chiropractic practice collects patient feedback. Understanding these new rules is essential for protecting your hard-earned online reputation and Google Business Profile. If you’ve been asking patients for reviews at checkout, offering incentives for feedback, or using in-office tablets for […]
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