Here’s an uncomfortable truth: nearly 75% of people judge your credibility based on your website alone. That split-second impression, formed before they even read a word, can mean the difference between a booked appointment and a missed opportunity. And the most frustrating part? You’ll never know when it happens. We talk to chiropractors every week […]
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20 November 2025
How AI Is Filling Chiropractic Waiting Rooms: Inside Dr. Sarah’s 200+ Visits a Week
When was the last time you searched for something on Google versus asking ChatGPT or another AI tool? If you’re like most people, AI has quietly become part of your daily routine. And here’s what matters for your practice: your potential patients are using AI to find healthcare providers right now. Over 500 million people […]
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12 November 2025
Zero-Click Search for Chiropractors: How to Stay Visible in 2025
Something significant is happening in search, and if you’ve noticed fewer website visits despite stable rankings, you’re not imagining it. AI Overviews, instant answers, and map results now dominate the top of Google’s search results. Patients are getting the information they need without ever having to click through to websites. For chiropractors competing for new […]
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16 October 2025
Important Changes to Google’s Review Policy: What Chiropractors Need to Know
Google has significantly tightened enforcement of its review policies, and the changes could impact how your chiropractic practice collects patient feedback. Understanding these new rules is essential for protecting your hard-earned online reputation and Google Business Profile. If you’ve been asking patients for reviews at checkout, offering incentives for feedback, or using in-office tablets for […]
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16 October 2025
How AI-Powered Differentiation Can Help You Attract More Ideal Patients
Picture this: A potential patient searches “chiropractor near me” and finds ten practices within a five-mile radius. They click on three websites, and each one says the same thing: “We treat the whole person,” “We’re family-oriented,” and “We truly care about our patients.” So how does this person decide? Often, they don’t. They get overwhelmed, […]
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30 September 2025
The Proven Content Strategy That Creates Multi-Million-View Chiropractic Content
Picture this: You spend three days crafting what you believe is a masterpiece of content. Whether it’s a detailed blog post, an engaging video, or a carefully designed social media campaign, the topic is brilliant, the execution is flawless, and you’re certain it will resonate. Meanwhile, your competitor drops a quick TikTok about some trending topic […]
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