Consistently updating your website with new, locally optimized content is critical to getting and maintaining high search engine rankings. For that reason, our Premium plan includes content marketing.
Content marketing is an online marketing and SEO method that involves creating and publishing custom written, search engine optimized content, and then promoting it via your practice blog, social media outlets, and to your website subscribers. This strategy produces more social shares, valuable backlinks to your practice website, and, ultimately, higher search engine rankings.
Content marketing is a long-term strategy. No longer can you put all of your energy into setting up your site and then neglect it. Like repeated adjustments, adding fresh content to your website is essential for proper “Internet hygiene.”
Not only does the content aid in generating more new patient traffic to your site, it helps in the conversion process as well. It shows you are actively engaged in educating your community and provides website visitors with helpful information that will encourage them to choose you.