Chiropractic Newsletters for Your Patients

Chiropractic Patient Newsletters

Mention chiropractic newsletters to veteran chiropractors and you'll get a knowing nod: they work.

But they can be a lot of work to produce.

That’s why many have abandoned this sure-fire chiropractic marketing tool. Too much hassle. It consumes limited staff resources. Expensive postage. Poor response. You know the excuses.

Still, chiropractic patient newsletters are a proven way to grow a practice. Especially these days.

Today, you can avoid the layout, printing, folding, addressing and postage of traditional printed newsletters by using the Internet. Careful!

Overlook any one of these seven factors and your e-Newsletters will be shunted off as junk mail or unwanted spam.

E-Newsletters must be:

Wanted
Relevant
Concise
Accurate
Branded
Consistent
Affordable

As you evaluate the Perfect Patients website service or contemplate upgrading from your current website to Perfect Patients, consider these seven aspects.

Wanted

The days of harvesting a bunch of email addresses and sending out unsolicited overtures are over. Do so, and your email address will be blacklisted by the major Internet Service Providers.

Not good.

To make insure that your emails are actually sought after by patients, make sure your patient e-Newsletter…

…is seen as an extension of your in-office patient communications.

…has a double opt-in feature so they must confirm their interest in receiving your e-Newsletters.

…offers the opportunity to opt-out if they wish to stop receiving your e-Newsletters.

Naturally, your first of the month Perfect Patient Practice Newsletter and your mid-month Health Interests e-Newsletters conform to these best practices.

Relevant

When you enroll patients as members of your website, they can choose to receive articles based on their individual interests. The Perfect Patients mid-month Health Interests e-Newsletters permit receipients to choose from one or more of these topics:

Back Pain and Sciatica
Children's Health
Diet and Nutrition
Exercise and Fitness
Headaches and Neck Pain
Stress Management
Wellness Topics
Women's Health

Every patient will find at least one of these Health Interest topics meaningful to their health and well-being. This deepens your influence and extends your reach beyond the four walls of your practice.

Concise

Writing for the Internet is different. The rule of thumb is to cut the number of words you’d normally use in a printed newsletter in half. And then cut that in half! Long is easy. Short is difficult.

Here are a couple of other best practices dealing with brevity:

No more than 300 words
Include a photograph
Write a photo caption
Use bullet points
Include a call to action

An e-Newsletter is not the appropriate venue for a treatis on disc health. Instead, think abstract.

Accurate

Besides being written by long-time chiropractic patient advocate Bill Esteb of Patient Media, virtually every Perfect Patients e-Newsletter article is carefully researched. (Request citations if you wish.)

Bill is the authority on how to simplify complex issues and make them understandable to patients. For almost 30 years he has been providing patient brochures, videos, charts and report documents for the chiropractic profession.

When you select the Perfect Patients website service to supply your Internet presence, you get this sensible, down-to-earth writing that reflects a mainstream philosophy. Read his editorial philosophy here.

Branded

Besides seeing your name or practice name in their email In Box, your e-Newsletters should be immediately identifiable as having come from you.

Some chiropractic website providers unwisely send e-Newsletters as a self-contained html document. At first glance this makes sense. Yet, most people’s security settings will often prevent the identifying images from rendering.

Oops!

That’s why your Perfect Patients e-Newsletters are actually on your website. Branded. With the familiar colors, logo and masthead. And in the context of other helpful information that entice patients to spend more time on your site.

Consistent

This is the ultimate test of anyone who has committed to sending regular patient e-Newsletters. To maximize top-of-mind awareness it is essential that your e-Newsletters be sent like clockwork.

Outsourcing this proven marketing tool makes a lot of sense. In fact, it is one of the most common feedback we get at Perfect Patients:

“I think the biggest benefit to our practice is the newsletter. Every two weeks a health letter goes to all our patients that have signed onto the website. It is just a subtle reminder for them to come in for a check--and we don't have to say a word.”
Dr. Kimberly Meier

“My late father and I would spend hours addressing and stamping a 1000 newsletter every month and I can't help but think of him every time I hit the send button, he would have been impressed. He taught me the importance of a systematic approach to patient recall and Perfect Patients has just added a jet engine to it.”
Dr. Mark Maher

And perhaps even more important, this from a patient on the receiving end of the Perfect Patients e-Newsletters:

“Your newsletter sounds just like you when I read it and I hear your voice and that is amazing. You obviously put a lot of effort into these articles in order to give them a personal touch and that shows.”
Bev

We do the work, but you get the referrals, reactivations and positive patient comments!

Affordable

Obviously, when you outsource this important point of contact with patients, there is a tremendous savings. No staff time. No postage expenses. No distractions.

Plus, when you secure the Perfect Patients website service you also get a printable version for patients who don’t yet use the Internet. In fact, for what you’d pay for a monthly printed newsletter, you can get a Perfect Patients website and a printed newsletter!