Are you sending a monthly chiropractic newsletter? If you are, you know just how valuable they are for patient retention and engagement. Adding a newsletter to your task list may seem like a colossal assignment. But publishing a monthly newsletter offers two critical benefits for your practice: improved patient retention and new patient growth.
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13 November 2015
3 Ways Pay-Per-Click Benefits Chiropractors
You may be the best chiropractor in your region. But if you’re not getting found online, you won’t capture the web traffic you need to grow your practice. Pay-Per-Click (PPC) advertising is one way to get found in Google without waiting for the long-term impact of search engine optimization.
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10 November 2015
Robocallers Who Imitate Google
As a chiropractor, and small business owner, this may sound familiar. You’ve received an unsolicited robocall from someone implying that they’re from Google, or that they’re in some way affiliated with Google. They tell you about all the “shortcomings” of your website and/or your Google listing.
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5 November 2015
SEO: It’s a Marathon, Not a Sprint
Search engine optimization (SEO) is often misunderstood as a web marketing strategy that produces overnight results. For this reason, its reputation has been tainted by overzealous companies that overpromise results.
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2 November 2015
Get Listed on Doctor Review Sites & Directories
The wealth of peer-to-peer information available online has grown considerably over the years. Websites such as Yelp and Angie’s List have built a platform for future customers to be influenced by the opinions of existing customers.
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29 October 2015
How Mobile Responsive Design Caters to the Patient
By now, you’ve probably heard about the importance of responsive design for your chiropractic website. After all, over 50% of website visits are now coming from mobile phones or tablets. But what does it really mean to have responsive design?
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