It’s tempting to go after a bargain, be it at the mall, the car dealership, or when choosing a chiropractic website provider. It’s particularly appealing when you’re not seeing enough new patients; therefore, your marketing budget is tight. But remember – you get what you pay for.
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What surprises most chiropractors is that they don’t actually have the capacity to enlarge their practice. That’s why so many chiropractors will launch some new marketing campaign, experience a temporary uptick in their numbers, and then return to their previous patient volume.
Continue Reading →In case you haven’t noticed, we’re researching, shopping and buying more things online than ever before. When we want something, we simply fire up Google – whether shoes, barbecue grills or a health care practitioner. Even those coveted referrals visit your website to “check you out” before becoming a new patient. In other words, these days having an effective chiropractic website is the key to building a thriving practice.
Continue Reading →Google Analytics provides valuable insight into how your chiropractic website is doing – how much traffic it’s getting, how visitors are engaging with your site, and more. While the most important metric to measure when it comes to your website is how many new patients it’s producing, it’s important to know how to interpret the analytics data to find and correct any roadblocks to new patient conversion.
Continue Reading →Chiropractors have been facing this challenge for decades. Getting new customers is a constant preoccupation of virtually all small businesses. And make no mistake; your practice is a business.
Continue Reading →If you could increase your new patient inquiries by 25%, would you? A new study by Bright Local on the impact of online reviews on consumer choices reveals how you might be able to do just that. You just need to focus as much attention on your online reputation as you do your real-world reputation. […]
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