Category Archives: Chiropractic Marketing

About the Chiropractic Client We Turned Down

As a website service provider, it can be tempting to sign up anyone and everyone who knocks on the door. It’s not easy to turn down business. But is all business, good business? In the Internet marketing world, sometimes the only benefitting party is the one selling the services.

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Why Online Chiropractic Marketing Trumps Old-School Advertising

At first glance, marketing and advertising may seem like one in the same. But in practice, they’re much different. As new technologies surface, and as user behavior changes, the impact of traditional advertising is diminishing. Relying on these mediums alone is no longer an option.

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4 Ways Your Staff Can Promote Your Chiropractic Website

Simply having a practice website isn’t necessarily going to convert new patients. Not only does it require strategic design, your website also needs to be promoted. It may seem like a daunting task. But it doesn’t have to be.

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3 Common Marketing Mistakes Made By Chiropractors

To increase new patient leads, improve patient retention, and boost referrals, you need a strategic marketing plan. Many seemingly “tried-and-true” strategies from the past have lost their effectiveness. Others must be updated to fit the modern landscape.

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Why the New Year is the Best Time to Email Your Patients

The start of a new year. A time when people flood the gyms, plan out healthy diets, and vow other acts of self-improvement. Starting January 1, many people are ready to hit the reset button.

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