There’s one absolute truth in digital marketing: if a search engine can’t properly find your website, prospective patients can’t either. That’s why a proper chiropractic SEO strategy is crucial for attracting new visitors to your website who are ready to book an appointment. At Perfect Patients, we integrate effective SEO strategies into each chiropractic website […]
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Link building is the process of getting other websites to link to your website. The goal is to improve your website’s credibility, thus ranking, in Google. Link building has been around for quite some time, but the strategies and best practices have changed dramatically over the years.
Continue Reading →If you’ve received a phone call or email that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam. Since contact information is listed on your website for current and future patients, you can expect to receive a variety of solicitations from reputable, but also (and more likely) […]
Continue Reading →Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]
Continue Reading →Monitoring your Google rankings can be stressful. In the course of a week, you could see them go from two to four to three and then back to two. What’s causing these fluctuations, and is this normal? First of all, yes. It’s normal to see small changes in rankings – especially over the course of […]
Continue Reading →SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]
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