Understanding local search trends is essential. After all, how consumers use the Internet to consume local information determines how visible your practice is to prospective patients. A new report by Yext revealed interesting findings on local search trends, examining 300,000 business locations from the beginning of 2017 to the end of 2018. What can we […]
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Fluctuations in your rankings can be panic-inducing. Watching your website drop in Google can seem alarming, as one small shift can prompt a noticeable difference in site traffic. But keep your cool. It happens to everyone. Search engine ranking fluctuations are quite common. In fact, it would be rare to see the top five rankings […]
Continue Reading →What does this mean and why is it important? The technical explanation: HTTP stands for “hypertext transfer protocol” and it allows communication between a web server and a browser. The concern with HTTP is that the data is not encrypted and could potentially be intercepted by a third party. With the introduction of HTTPS, there […]
Continue Reading →Spam emails have been a common facet of our lives for years now, but recently they have branched out beyond the chain mail and “You’ve won the lottery!” subjects. Supposed SEO companies might try to reach out to you through your website’s contact information proposing to do some sort of link building or claiming the […]
Continue Reading →Did you know you can beef up your Google Maps listing with posts announcing special events, services, or products? This new Google My Business feature allows you to appeal to more new patients right in your search results listing. And it may even give your ranking a little boost. Why Google My Business is So […]
Continue Reading →Content creation and search engine optimization (SEO) used to be entirely separate. You’d have one person write your blog posts and website copy, and then another person, probably an SEO provider, would optimize the content for search engines – usually just by adding in keywords and purchasing some backlinks. You would hit publish and suddenly […]
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