The type of company you use to build your chiropractic website determines whether it will or will not produce new patients. Sure, you can make tweaks to an existing website. But if it already isn’t producing new patients, starting over with a solid foundation will save you time, money, and heartache in the long run.
You have many options when it comes to choosing a provider. In this article, we’ll outline the three main types of chiropractic website companies so you’ll know which one will best fit your new patient needs.
The Digital Artist
The Digital Artist is typically a local website designer that has been referred to you or found in an online search. They are a jack of all trades. They serve anyone and everyone. Their portfolio might consist of a landscaper, an accountant, a software company, and several local retailers. You might be their first chiropractor.
While they may possess a beautiful portfolio, the problem with the Digital Artist is that it’s difficult to design and market a website that is templated for many different industries. A chiropractic patient is much different from a mattress buyer. They think differently, act differently, and have different expectations when searching the Internet for a healthcare solution. Odds are, your local digital artist is not a chiropractic expert.
The benefit of the local Digital Artist is that you can sit down face to face. The problem is, you’ll likely end up doing most of the work. Yes, you’ll have the pride of ownership, but are you a skilled copywriter? Do you know the right keywords to incorporate into your site for SEO? Do you know what persuades a website visitor to choose you as their chiropractor? If not, you might consider another option.
The Product Designer
Much like the Digital Artist, the Product Designer often serves a wide range of industries. Occasionally you will stumble across a Product Designer that does specialize in the chiropractic field. However, they don’t provide the ongoing support needed to satisfy your new patient goals in a sustainable way.
This type of company can be referred to as a “discount provider.” But the discounted price is a false economy. They offer nothing more than a templated solution. Low traffic, subpar rankings, and stagnant growth do little more than affirm the incorrect notion that “websites don’t produce new patients.”
While the Product Designer might build a nice-looking product, their websites are simply that – products. Once the site goes live, the rest is up to you. You have to figure out the marketing component. But if you don’t have firsthand experience with online marketing, you won’t be able to compete in the crowded online space.
The Service Provider
The Service Provider, who specializes in chiropractic, offers the best of both worlds. They know the chiropractic profession and they offer an integrated service that works with you to achieve your new patient goals.
The Service Provider markets chiropractic on your behalf, generating qualified new patient leads and then educating them along the way – leading to improved retention and more referrals. Their service doesn’t just build your site, it markets your practice around the clock with many online initiatives. These initiatives may include:
- Regularly-published blog posts that establish you as a natural health authority
- Monthly patient newsletters that improve retention and generate referrals
- Social media content to keep your practice top-of-mind
- Ongoing support to maximize the performance of your site
- Online patient learning to keep your patients educated
A website isn’t merely some form of “digital art.” It is a marketing tool. Simply having a website is no longer enough to produce new patient results. Most likely, your competitors are adapting to ongoing changes in the digital landscape and you have to keep up. Particularly if you’re in a competitive jurisdiction, you need a provider that continually works your site to ensure it’s producing new patients.
The Service Provider does just that. They partner with you to ensure that you are getting a steady stream of new patients.
Choosing the Right Chiropractic Website Company
Over the years, selecting the right website provider has become more and more complicated. The secret to finding a provider that will help grow your online presence is to ask the right questions.