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Social media provides a great opportunity for chiropractors to engage with patients online. Platforms like Facebook and Twitter have become essential parts of the average patient’s daily life. And a presence there allows you to connect with current patients, while reaching prospective patients at the same time.

So what can social media marketing do for your practice? It allows you to:

  • Maintain ongoing communication with existing patients
  • Provide high visibility to local prospective patients
  • Build an integrated online marketing strategy that will attract more new patients

Moreover, search engines like Google seem to place some weight on social signals. This means your “popularity” on social media can have an impact on your website’s overall search engine rankings. In addition, having an active social media presence helps stimulate online engagement with your patients. This builds your online search engine authority while powering a patient referral machine.


Branding Your Social Media Pages

Social media integrates with all your Internet marketing efforts. For instance, you should link to your social profiles on your website home page. This is why it’s critical that your branding is consistent. You want attractive social branding that matches your overall practice branding to add credibility, build trust, and drive social engagement.

Social Profile Icons

The visuals on your social media page (profile picture, cover photo, etc.) should accurately reflect your practice. As a Premium client, we provide custom branding for the most popular social networks – Facebook Twitter, YouTube, and Google Plus. And Standard clients can add this on at any time.


Social Media Marketing

After setting up your pages, the next step is to start publishing content. You’ll build a stronger reputation if you focus on crafting insightful posts that readers will be encouraged to share.

In addition to branding your social pages, Premium clients benefit from regular social posts. Our Premium Service also includes custom blogging, which gives your social media posts authenticity and greater authority. Every time a new blog is published on your website, we’ll automatically post it to your Facebook and Twitter pages. This furnishes your social media pages with relevant, shareable content.


Enhance Your Social Media Presence

If you have yet to hop on the social media bandwagon, it’s time to take the leap. Talk to a New Patient Specialist and learn how social media can generate new patients for your practice!

Watch our 2-minute video that explains how we deliver new patients   play