Research shows that people trust online reviews as much as a personal recommendation.
More research is coming in confirming the importance of patient reviews.
The findings of the recently published 2014 Bright Local Consumer Review Survey have special relevance for health care providers. Read the results for yourself, however here are some highlights:
- Up from 79% last year, 88% of survey respondents trust online reviews as much as a personal recommendation.
- Only 27% of respondents would use a business with a two star rating, however that percentage dramatically increases to 72% for a three star rating.
- Of importance to Perfect Patients clients is the finding that 35% of respondents read online reviews for doctors, dentists and other health professionals.
Remember, when you add new patients as subscribers to your website, we send a welcome email with a new patient survey. Those offering positive comments are encouraged to post them on the most popular public review sites (if testimonials are permitted in your jurisdiction).