Propelling Your Practice Forward

Perfect Patients Marketing Specialist Randi Grant speaks with California chiropractor Dr. Chris Boman about the marketing strategies he’s using to nurture his patients and keep business booming.

Shifting Gears to See Growth

Dr. Chris Boman of Trailhead Family Chiropractic in Murrieta, CA experienced, like most, a drastic drop in patient visits for several weeks at the start of the COVID-19 pandemic and stay-at-home orders. In his state, chiropractic was deemed “essential,” therefore he was allowed to stay open with safety measures in place. With a thoughtful shift in his marketing plan, he was able to remain open and quickly get his practice running full steam ahead.

From Sales Cycle to Nurture Cycle

Dr. Boman’s practice is only two years old, but he set out with a strategic branding and marketing strategy to establish a place in his community. He has carefully studied his new patient acquisition so that he knows which times of year are best for getting new patients and which are best for nurturing his existing patients.

At the onset of the stay-at-home order, he was in the middle of a “sales cycle” marketing to new patients. Realizing that new patient acquisition during a pandemic was unlikely, he shifted his plan and dove into his next “nurture cycle,” engaging with his existing patients to let them know he was open and continuing to share content that they engage with.

Some of the marketing strategies involved in each of his cycles are:


  • Influencer marketing
  • Active social media presence
  • Social media advertising
  • Webinars & events


  • Email marketing
  • Social media contests
  • Live streaming on social media
  • Webinars & events

Define Your Brand

If you want to use this time to take your marketing to the next level, Dr. Boman suggests starting with your brand. Having a clear vision for your practice and defining your core values is the first step. Build your brand and all the marketing that you do around that to attract your tribe of patients.

Refine Your Strategy to See New Patient Growth

If you’d like to speak to one of our Digital Marketing Consultants about your digital marketing strategy, request a strategy session today.

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