Have you noticed Google looking different lately? You’re not imagining things. Google has rolled out AI-powered search results that are fundamentally changing how patients find chiropractors online.
Instead of the traditional list of 10 blue links, Google now often provides AI-generated summaries at the top of search results. These “AI Overviews” pull information from multiple websites to answer questions directly, which means your practice could either be featured prominently or completely overlooked.
If your website isn’t optimized for this new reality, potential patients might never see your practice, even if you rank well traditionally.
According to Elizabeth Reid, VP and Head of Search at Google, “AI Overviews is one of the most successful launches in Search in the past decade.” This isn’t a temporary experiment—it’s the future of search.
What Are Google’s AI Overviews?
AI Overviews appear at the top of search results for many health-related queries. Instead of forcing users to click through multiple websites, Google’s AI creates a comprehensive answer by pulling content from various sources.
Think about how your patients search. They’re typing in questions like “Is chiropractic care safe during pregnancy?” or “How to relieve sciatica pain naturally” or “What causes lower back pain after sitting all day?” When someone searches these terms, they see an AI-generated summary that answers their question immediately, complete with sources cited at the bottom. If your content is included, you get visibility and credibility. If not, you’re invisible to that searcher.
The challenge is real: patients are getting answers without clicking through to websites. Only practices whose content gets featured in AI summaries maintain strong online visibility.
How to Get Featured in AI Overviews
Getting featured isn’t about gaming the system- it’s about creating genuinely helpful content that directly answers patient questions. AI Overviews favor clear, structured content that uses headings, bullet points, and short paragraphs. They want direct answers that address specific patient concerns, not generic topics. Authority matters, too, so include your credentials and patient success stories. Don’t forget local relevance by referencing your community and patient population.
Here’s what works: create FAQ sections that answer common patient questions. Write like you’re talking to a patient in your office, not a search engine. Include your certifications and years of experience, and add patient testimonials—with their permission, of course!
For example, instead of writing “Chiropractic adjustments utilize spinal manipulation techniques to optimize joint mobility and reduce subluxation complexes,” try “Many patients ask me, ‘Will the adjustment hurt?’ The truth is, most people feel immediate relief. As a chiropractor with 15 years of experience treating back pain, I use gentle techniques that feel like a satisfying stretch. Sarah, one of my patients, told me she was amazed how much better she felt walking out than when she walked in.”
The first example sounds like a medical textbook—patients will scroll right past it. The second example answers a real concern, establishes your expertise naturally, and includes social proof that builds trust.
The Secret: Get Specific
Many chiropractors make the same mistake: they write broad, generic content when patients are searching for specific solutions.
- “Lower back pain relief for desk workers,”
- “Safe back pain treatment during pregnancy,”
- “Sciatica relief for athletes,”
- “Neck pain from poor sleeping position.”
Make it personal and local by referencing your community by name, addressing concerns specific to your patient population, and sharing how you’ve helped similar patients (anonymized, of course). This personalized approach helps you stand out because AI Overviews prioritize content that matches the searcher’s specific intent.
Image supplied by Google
Ready to Adapt? Here’s Where to Start
Don’t feel overwhelmed by all this—you can tackle AI optimization one step at a time. Here’s exactly what to do:
- Audit your top content. Identify your 5 most-visited pages, search for key terms your patients use, and see which AI Overviews appear, then note which competitors are being featured.
- Optimize one important page. Choose your most crucial patient-facing content—maybe your services page or a popular blog post. Rewrite it using clear headings and patient-focused language, then add FAQ sections addressing specific patient concerns.
- Create targeted content. Write one blog post answering a specific patient’s question using the personalization strategies above. Focus on problems your ideal patients are actually searching for.
- Monitor and improve. See if your optimized content appears in AI summaries and refine your approach based on what works.
The practices that adapt quickly to AI search will have a significant advantage. Most of your competitors haven’t figured this out yet—this is your opportunity to get ahead.
Need help creating chiropractic content that stands out in AI search? Our team specializes in SEO and content strategies built for 2025 and beyond. We know exactly how to position your practice for maximum visibility in Google’s new AI-driven landscape.
Ready to future-proof your practice? Schedule a free consultation today and let’s talk about your digital marketing strategy.
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