Case Study: How a New Practice Blew Away Their Competition

Brian Koenig

By Brian Koenig

Marketing Specialist

Published January 17, 2016
Updated September 15, 2020

2 min read

Based in Asheville, NC, One Love Chiropractic promotes the “big picture” of how natural health and well-being helps patients reach their full potential. Dr. Derek Kasten and his team serve patients of all ages with chiropractic services, but they specialize in childhood neurodevelopmental disorders. One Love Chiropractic is passionate about helping children and families find hope and natural healing through comprehensive chiropractic care.

Overcoming a Competitive Local Market

As a brand new practice in a competitive jurisdiction, Dr. Kasten needed a powerful new channel to supplement his initial marketing efforts. With the growing importance of the Internet, he understood the significance of having an online presence to reach new patients and supplement practice growth. As a result, Dr. Kasten partnered with Perfect Patients to help establish his online presence.


Developing a Patient-Generating Website

The development process kicked off with a content interview. This included learning about the philosophies that drive the One Love Chiropractic team, in addition to what chiropractic services they offer patients. Our goal was to learn about Dr. Kasten’s practice and personality, as well as understand the needs of his target audience.

We then performed research on the competitive landscape. Through this research, our SEO team was able to determine how to best position One Love Chiropractic given the substantial local online competition. Following the research phase, our content and design teams went into development, building a practice website that was strategically designed to attract and convert new patients online:



Measuring Results and Getting New Patients

In completing a recent SEO review of the One Love Chiropractic website, here were our findings:

  • Nearly 300 website visits within the past 30 days
  • 74 new patients added in the past 90 days
  • 35 of these new patients (47%) converted from the website
  • Page-one rankings in organic search and Google Maps

In using Perfect Patients’ New Patient Tracker, Dr. Kasten was able to track online new patient growth so that he could validate his website’s performance.

Dr. Kasten also followed our advice to further develop his online presence by cultivating a robust social media following. He gained over 1,000 followers on Facebook within only a year. He is now able to use his social media presence to improve patient retention and referrals. YouTube marketing and reputation management have further improved his ongoing marketing efforts.


Dr. Kasten’s Thoughts

“Perfect Patients is a website service that is on the pulse of the chiropractic profession. Perfect Patients is more than a website, it is the ‘backbone’ of my practice. From patient retention to providing congruent material to educate and engage the community, Perfect Patients is a one-stop shop for online success that translates into more patients getting the care that they need.”


Dr. Kasten and his daughter.