How to Ensure NAP Best Practices for Your Chiropractic Website

Brian Koenig

By Brian Koenig

Marketing Specialist

Published August 17, 2015
Updated May 3, 2022

2 min read

When it comes to your chiropractic website, the trinity of information known as NAP (Name, Address, and Phone Number) plays an integral role in the overall success of your SEO strategy. Sure, it may sound simple enough – be sure to include your name, address, and phone number on your website.

Unfortunately, it’s not quite that simple.

Acting as a digital “business card,” NAP schema markup tells search engines like Google, Yahoo, and Bing the official location and contact information for your chiropractic office. NAP validates your practice in the eyes of these platforms, so they can properly show your practice information in their local search results.

When it comes to local SEO, we can’t emphasize enough the importance of precision and consistency. After all, since Google and other search engines can be so meticulous about delivering accurate results to their users, a seemingly minor inconsistency could prevent them from displaying your chiropractic listing altogether!
Since Google deals with computer algorithms, they tend to read information quite literally. For instance, Google will see “123 S Main Street, Suite A” as a different address from “123 S Main St., Ste A.” Furthermore, if you’ve moved your practice in the last several years, your address is likely going to confuse Google. And whenever Google is confused, your listing suffers.

Follow These Steps to Generate Your NAP Schema

If you currently have a Perfect Patients chiropractic website, you can stop right here. You don’t have to worry about NAP schema markup, because it’s already built into your service package. If you host your own website, however, follow these four simple steps to create your schema:

  • Go to
  • From the “Type” dropdown menu, select “Local Business,” and then fill out the required information about your practice. Note: Feel free to leave the “PO Box” field blank.
  • It is critical that your NAP information is consistent across the Internet, so be sure to fill out your practice name and contact information exactly as you’d like it to be shown to prospective patients. For example, if your NAP markup shows your address as 167 Olive Ave., you’ll want to abbreviate “Avenue” across all your online citations (Yelp, Google, Facebook, etc.).
  • Once you’ve retrieved your NAP schema markup, you’ll need to add it to your website’s HTML code. You can add it to your footer, but ideally you should add it to the header of every page on your site.

Here are some examples of chiropractic websites that have their NAP schema markup added to the header:

By following these guidelines, you ensure that your critical practice information is easily understood by search engines, making it more findable for the countless patients searching for a chiropractor in their area.